-
T-Mobile acquires Octopus Interactive rideshare adtech platform
Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners.Current Octopus clients include audio publisher Audible, OTT streaming service Philo and…
