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MediaRadar Acquires Kantar Group’s Vivvix
NEW YORK—The ad intelligence and sales enablement platform MediaRadar has announced the acquisition of Kantar Group’s North American Advertising Intelligence unit, Vivvix. It is the first major acquisition for MediaRadar, which is backed by Thompson Street Capital Partners and Endicott Capital. Vivvix offers competitive advertising intelligence across both digital and traditional media channels, such as mobile apps,…
Tag: M&A
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