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How to use conversion data to enhance top-of-funnel marketing
This post was originally published on this site Leveraging marketing data is key to continual […]
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Go beyond cookies and stay ahead in a privacy-first world by Cynthia Ramsaran
The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior…
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Multichannel attribution: Understanding the metrics behind successful campaigns
This post was originally published on this site Multichannel attribution is the unsung hero of […]
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Why you’re not getting credit for your marketing efforts — and how AI can help
This post was originally published on this site “It was a great quarter,” the senior […]
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Mastering the art and science of creative analytics
This post was originally published on this site Traditional strategies for ad campaign optimization are […]
