Tag: Marketing Technology

  • Claravine connects its Data Standards Cloud with Snowflake.

    Claravine connects its Data Standards Cloud with Snowflake.

    Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, metadata, tagging, etc. It offers data consistency, not least to widely distributed organizations. The extension of its partnership with…

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  • CDPs, their close kin and how to choose between them

    CDPs, their close kin and how to choose between them

    From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). It’s a legit question. If I buy something that’s labeled as soap, I want it to do what I expect soap to do.  In the same way, the label “customer data platform” should include some…

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  • Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage

    Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage

    HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified and all has been quiet since the initial incident. As of May 2024, HubSpot had more than 216,000 customers, so an incident that impacts fewer than 50 doesn’t seem like a big deal, unless of…

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  • HubSpot’s June 2024 updates: New automation options, big sales improvements and more

    HubSpot’s June 2024 updates: New automation options, big sales improvements and more

    HubSpot introduced a wave of new updates in June. We’ve explored them all to separate the nice-to-haves from the game changers. June’s biggest updates include improvements to enhance your data management, automate more routine tasks and streamline workflows. Sales teams will also be excited to hear about new enhancements to research tools and lead prioritization.…

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  • How martech vendors can navigate the slow death of net-new deals

    How martech vendors can navigate the slow death of net-new deals

    Based on my conversations across the marketing technology landscape, we’re at saturation. Net new deals are dwindling, with the market resembling a stagnating pond instead of a dynamic ecosystem. The industry’s growth, once fueled by a relentless drive for innovation and differentiation, now sputters as most companies have what they need (and if they don’t,…

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