Top 10 immersive marketing trends that will grow your grinchy heart in 2023
As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in the glow of…
Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, according…
Over half of marketers are using the metaverse or considering it
Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. When…
Advertise in the Metaverse? It’s Complicated.
If the metaverse becomes a place where billions of real people interact and have expendable currencies, brands will leverage experiences to drive consumers down a purchase funnel, just as they…
advertising
Agency
Agency Press
Forbes
Forbes Agency Council
Jessica Hawthorne-Castro
marketing
metaverse
16 Ideas Agencies Can Use To Tap Into The Power Of The Metaverse
The metaverse is being talked about everywhere you look lately, and yet many consumers aren’t quite sure what it is. The truth is, not even its creators know what it…