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MarTech’s metaverse marketing experts to follow
The metaverse. Immersive reality. Virtual reality. We still haven’t 100% agreed on what to call this digital experience channel. That may be because they are the future of online life and we don’t know exactly what that future will look like. Whatever you call it, it’s already an essential part of life online with 400…
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Meta unveils generative AI tool for Facebook and Instagram advertisers
Facebook parent Meta dipped its toe into generative AI this week by announcing AI Sandbox. Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Dig deeper: Facebook agrees to revamp adtech over discrimination charges What it does. It lets advertisers: Create…
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Walmart pulls a game off the Roblox platform after consumer groups’ complaint
Walmart has pulled its Universe of Play game from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review Unit (CARU). The Unit had previously OK’d the game. Why we care. Can marketers or consumers trust CARU’s seal of approval? If we take Walmart at its word — and so…
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Top 10 immersive marketing trends that will grow your grinchy heart in 2023
As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in the glow of my tiny, tinsel tree lights reflecting off my bay window. I have so much to be grateful for this holiday season, and if you are…
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Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, according to a new IAB survey. Ad spend will continue to grow. The overall ad spend is projected to be up 5.9%, according to the IAB’s…
