Tag: Microsoft ads

  • Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers

    Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers

    AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides.Marketers in search of intelligent, targeted cross-screen campaigns in…

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