-
Webinar: The Loyalty Paradox: How to create connected experiences
The relationship consumers have with brands is changed for good. The plethora of choice, access to honest feedback and the revolving door of discounts and offers, means that conventional loyalty schemes cannot exist in isolation. In 2021 is the experience that consumers receive that create the drivers to keep a customer’s purchasing habitual. But what…
-
Personalising with Purpose: Creating customer journeys fit for the future with Microsoft & Kin+Carta
There has been a shift in customers’ expectations for a more personalised, and thoughtful approach from brands to their interactions with them. Have you ever received an email asking for a review of a product which you had returned due to a fault days before? Or how about, have you been notified of an amazing sale for summer flights,…
-
Advancing Altruism: Using Data to Help Non-Profits Thrive
The last 18 months have been a particularly challenging time for charities. Traditional revenue streams – everything from cake sales to sponsored runs, have been put on hold. But even without Covid-19 the donor landscape is changing, traditional methods of fundraising no longer have the same reach, and donor’s expectations are greater than ever. A Microsoft…
-
Power BI – June 2021 Release Updates
Rob Palmer, Edit’s Head of BI, discusses new features of Power BI that have been recently released, how preview features could be used once released, and explains what these updates mean for marketeers. General Availability Alongside a host of updated connectors that mean you can connect Power BI directly to new systems (or improvements in existing…
-
Watch: Delivering elevated customer experiences
At Microsoft’s Business Application Summit (MBAS) last week, our Technical Director, Theo Costley-White spoke with MBAS host Natahri Felton about what it takes to elevate customer experiences in the age of the always-on consumer. In this enlightening session, they discuss subjects including the changing nature of consumer expectations, how Edit sees the future of interactions,…
