-
39% of Former Netflix Password Sharers Plan To Opt for the Ad-Supported Tier
2 Min Read Netflix just announced that they will begin enforcing their long-awaited crackdown on password sharing, and subscribers are split on how they plan to react—particularly by generation. According to a recent survey from Samba TV, around 52% of Gen Z and 51% of Millennials say they will cancel their Netflix accounts if they…
-
60% of Spanish connected homes watch paid online content
Six out of ten internet households in Spain pay to watch audiovisual content online, according to research by the National Markets and Competition Commission (CNMC).Almost half of Spaniards (47%) consume audiovisual content online at least once a week, and series (64.2%) overtake news (61.7%) in the ranking of most watched audiovisual content, led by films…
-
2022 Predictions: CTV and cross-channel advertising
2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships.More streamingWhile growth for some subscription services slow down, like for Disney+, old standbys like Netflix see…
Tag: Netflix
Recent Posts
- From tech tools to personalized presents: Holiday gifts marketers actually want
- Master the art of turning data into dollars
- Changes At Emmys, Golden Globes Shake Up Awards Season
- Mitsubishi Taps Rashida Jones As Brand’s First Spokesperson
- Advertising performance in the context of conversation by Reddit for Business
