U.S. Upfronts – great outlook!
Advertisers will increase their upfront spending by 7.6% this year to nearly $19.9 billion. As Modus Direct participated in the…
Accelerate Your Creative Learning
Moving quickly on creative testing is critical to maximize ROI. Modus methodically tests creative knowing the difference in performance on…
Ad Agency
advertising
CTV
direct response
Hispanic Advertising
Industry News
marketing
Media Buying
OTT
OTT/CTV
Television
Video
Expand Linear TV Reach and Targeting
OTT / CTV can efficiently expand your campaign television reach. We always recommend a balanced scorecard while allowing the performance to…
The Media Tipping Point
78 million U.S. households maintained a cable subscription at the start of 2021. At the same time, advertisers could reach more…