Tag: OTT/CTV

  • U.S. Upfronts – great outlook!

    U.S. Upfronts – great outlook!

    Advertisers will increase their upfront spending by 7.6% this year to nearly $19.9 billion. As Modus Direct participated in the Network Upfronts last week, there were some key takeaways. PRIMETIME IS ANYTIME. More focus this year on the network portfolios than primetime programming – head of sales for WarnerMedia stating “IP is the new Primetime” DIVERSITY AND…

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  • Accelerate Your Creative Learning

    Accelerate Your Creative Learning

    Moving quickly on creative testing is critical to maximize ROI. Modus methodically tests creative knowing the difference in performance on 1 creative compared to another can be well over 300%. Changes in creative could be small items such as Music, Voice Over, Offer, Call to Action, Colors, End Cards, other variables or completely new executions.…

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  • Accelerate Your Creative Learning

    Accelerate Your Creative Learning

    Moving quickly on creative testing is critical to maximize ROI. Modus methodically tests creative knowing the difference in performance on 1 creative compared to another can be well over 300%. Changes in creative could be small items such as Music, Voice Over, Offer, Call to Action, Colors, End Cards, other variables or completely new executions.…

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  • Expand Linear TV Reach and Targeting

    Expand Linear TV Reach and Targeting

    OTT / CTV can efficiently expand your campaign television reach. We always recommend a balanced scorecard while allowing the performance to inform the spend distribution. Inform consumer and network targets We have utilized OTT/CTV to inform larger Hispanic targeting initiatives leading to linear TV network additions to include Hispanic targeted networks. Some networks are more risky to test…

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  • The Media Tipping Point

    The Media Tipping Point

    78 million U.S. households maintained a cable subscription at the start of 2021. At the same time, advertisers could reach more than 84 million households via connected, streaming TV services for the first time. And, according to The Trade Desk, and all of us in this business – this trend is not likely to reverse. OTT /…

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