Tag: Personalization

  • Synamedia’s 2024 Predictions: AI-Driven Ad Insertion, Greater Personalization, Energy Efficiency

    STAINES-UPON-THAMES, U.K.—Better viewing experiences, more subtle advertising, the slow fading of linear TV and better energy efficiency are among the trends to watch for next year, says Synamedia CTO Marc Baillavoine.Technologists across all industries, including video streaming, will begin using artificial intelligence to transform their operations and the experience of consumers with their companies, says…

    Know More

  • What marketers are missing about zero-party data

    What marketers are missing about zero-party data

    What is zero-party data? It’s a key that can unlock entirely new models for customer engagement, if marketers embrace it. It can also fulfill the promise of true personalization and build a foundation of loyalty and trust with your audience. Our SVP of Marketing & Client Development, Christian Jones, examines how to leverage zero-party data…

    Know More

  • Personalization at Scale: What Synthetic Media’s Rise Means for Brands

    Personalization at Scale: What Synthetic Media’s Rise Means for Brands

    Advancement in artificial intelligence (AI) is giving rise to synthetic media. But is it something brands should lean into? Here, Christian Jones, head of marketing, Hawthorne Advertising, discusses synthetic media’s advantages and how marketers can integrate it into their brand strategy. Synthetic Media Can Drive Personalization at Scale Consumers expect personalization. It’s table stakes in…

    Know More