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Patient Behavior and Digital Tools
Digital tools, such as fitness trackers and step counters, are on the rise in the medical field. However, these tools are not proving to be as beneficial to its wearers as previously believed. Virtual Reality in Medicine In today’s digital age, doctors are now able to show patients exactly what is happening in their bodies. […] The post Patient Behavior and Digital Tools appeared first on Concepts TV.
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Storytelling in Healthcare Advertising
Pharmaceutical and healthcare advertising is everywhere, on our phones, on our computers, in the subway. But what makes you look? The wording and the colors may pull you in, but it’s the storytelling that keeps you engaged. Companies try to concentrate on how much money to spend on marketing and where to place the ads, […] The post Storytelling in Healthcare Advertising appeared first on Concepts TV.
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