Tag: PPC

  • Amazon sellers battle the giant’s algorithm-based policy- and decision-making

    Amazon sellers battle the giant’s algorithm-based policy- and decision-making

    “Their algorithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm that helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Riverbend is heavily staffed by former Amazon employees.There was a lot of discussion about Amazon’s algorithms…

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  • 3 tips for winning with real-time, inventory-driven ads

    3 tips for winning with real-time, inventory-driven ads

    Q4 is here, and it’s time to ensure your paid search programs drive the success you need for a strong finish in 2021.  Two short years ago, typical steep discounts and strong promotions were big factors in driving Q4 e-commerce success. Then COVID hit and upended the world. Then 2021 hit with massive strains in…

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  • The Real Story on MarTech: Navigating the new world of consumer privacy

    The Real Story on MarTech: Navigating the new world of consumer privacy

    Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. The increasing pace of privacy legislation, privacy-protecting tools and advocacy, and the market-shaking…

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