Tag: Producer

  • Concepts TV Is Ready For Takeoff!

    Whether you’re looking to create a digital campaign for a great product or a commercial for the next hot tourist location, Concepts TV is ready for takeoff! The Concepts TV team most recently traveled to India to produce a video presentation for The Kripalu Girls School and raised funds as an effort to break the cycle of poverty while providing education for young girls. Check out more of Concepts TV’s global travels below!

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    I am a seasoned commercial TV copywriter with thousands of scripts to my credit. I am also a fervent believer that a well written script is a crucial element necessary when creating TV commercials. However, the saying, “a picture is worth a thousand words,” is very true. No matter how well written a script may be, the storyboard serves as a much better blueprint for understanding visual content.  The layout of a commercial script typically appears as two columns. The audio dialogue or voiceover appears in one column and the visual descriptions, graphics and logos appear in the second column. A detailed script may also include music cues, sound effects, descriptions of animation, text graphics of salient features, prices, ordering information and director’s notes such as CU (close-up), MS (medium shot), WS (wide shot), Zoom In or Zoom Out. The timing of the script should adhere to the varying media buy lengths, such as 60, 30, 15 or 10 seconds.   However, as detailed as any commercial script may be, it is subject to individual interpretation. Since many persons find it impossible to “visualize”, the written script is often subject to misinterpretation.   A good, detailed storyboard can avoid many issues that occur during the pre-production process. Graphic treatments, supers, logos, and animations are more easily understood. Colors come alive. The proposed wardrobe, props, sets, and talent can be illustrated and agreed upon prior to filming. A great storyboard will save time and money and help create a more cohesive team effort.   In conclusion, storyboards can help the marketing and creative teams agree on the direction of the creative approach and visual details. Surprises can be exciting but are very expensive when creating visual content.

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  • Amazon Ads

    Whether you buy products online or buy at retail, the one player everyone buys from is Amazon. After a very successful multi-platform marketing campaign, the Blue Diamond team from The Cookware Company decided to create an Amazon exclusive offer for their all-new Triple Steel Collection. Utilizing only pre-existing still photography, Concepts created a powerful Amazon ad that performed for The Cookware Company.

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