Tag: Programmatic Buying

  • Self-serve or managed services for programmatic buying – the pros and cons

    Self-serve or managed services for programmatic buying – the pros and cons

    By Christian Jones, SVP, Marketing & Client Development, Hawthorne Advertising The Draw of Self-Serve Platforms There’s no denying the allure of self-serve programmatic platforms. Designed for the savvy marketer, these platforms offer the promise of complete control and the joy of hands-on media buying. They especially resonate with those who have specialized in-house teams to…

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  • Programmatic’s expanding universe = your opportunity

    Programmatic’s expanding universe = your opportunity

    By Christian Jones, SVP, Marketing & Client Development, Hawthorne Advertising As digital marketers continue to look for ways to maximize ROI, programmatic buying – and its expanding ecosystem – remains a frontrunner in driving value. If you’ve thought about shifting more media dollars into the granular and highly-targeted audiences that programmatic has to offer, consider…

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  • Why Podcast Advertising Works For Direct Response Marketers

    Talking to most adults I know under 40, it’s easy to discover that most of them listen to Podcasts. Many listen to at least 7 different Podcast shows a week. That’s a lot of listening! In fact, over 16 million adults consider themselves “avid podcast listeners”. This kind of dedicated following means that the advertisers…

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  • Why Podcast Advertising Works For Direct Response Marketers

    Talking to most adults I know under 40, it’s easy to discover that most of them listen to Podcasts. Many listen to at least 7 different Podcast shows a week. That’s a lot of listening! In fact, over 16 million adults consider themselves “avid podcast listeners”. This kind of dedicated following means that the advertisers…

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