Tag: tv advertising

  • Top Media Changes this Month

    Top Media Changes this Month

    Stay on top of today’s constantly changing media environment with DirectAvenue’s insights. We give you specific  network updates and emerging media trends in a digestible format.     1. Walmart buys Vizio for $2.3B.Walmart is set to acquire Vizio Holding Corp., the renowned smart TV manufacturer for $2.3 billion. According to Walmart, this acquisition will enhance…

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  • How Targeted TV commercials differ

    How Targeted TV commercials differ

    Targeted TV commercials differ from other forms of advertising primarily in their ability to deliver customized messages to specific audiences. Here’s how they differ from other forms of advertising: Targeted TV commercials leverage data analytics and technology to identify specific demographics, behaviors, interests, and preferences of viewers. This allows advertisers to display their commercials only…

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  • What is OTT Advertising?

    What is OTT Advertising?

    Streaming videos are becoming more popular and successful in reaching modern viewers. They are one of the best options for businesses looking to engage new customers at the discovery stage of the customer journey. Streaming video advertising creates a compelling connection between a business and an interested consumer through the trinity of image, sound, and…

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  • Why You Need Purpose-Built Creative to Fuel Performance

    Why You Need Purpose-Built Creative to Fuel Performance

    4 Min Read Television advertising has evolved from being a top-of-funnel, awareness-only tool into a powerful driver of performance goals, similar to paid search and social media ads. We know these changes have impacted our overall marketing strategies, but how are they affecting the way we think about video ad creative?  During The State of…

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  • Television Advertising: Pros and Cons

    Television Advertising: Pros and Cons

    Despite the dominance of the internet in today’s modern world, television remains the most popular platform in most U.S. households and one of the most powerful advertising tools. With television advertising, you can reach a large audience. It allows you to show your clients how your products or services work, so potential buyers know what…

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