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How do you advertise on Connected TV?
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VIDI connected broadcasters for World Cup 2022
More than 5 billion people watched the Football World Cup 2022: The live matches and reports reached TV screens via fibre optic connections set up and operated by VIDI, a German service provider in the field of broadcasting and telecommunications technology.The global fibre optic network connected the IBC International Broadcast Centre in Doha, Qatar, with…
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Can connected TV drive retail success?
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
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Goldbach: 70% of 16 to 49-year-olds in DACH use Connected TV
Connected TV has become an integral part of the living room in Germany, Austria and Switzerland (DACH).Above all, the younger target group of 16 to 49-year-olds use Connected TV at over 70%. The figures for households with children are strikingly high: Here, 77% of the people living in the household use an internet-connected TV set.These…
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iSpot Acquires DRMetrix To Bolster DTC, Direct Response Offerings and Addressable Advertising Capabilities
BELLEVUE — Oct. 11th, 2021 — iSpot.tv, the real-time platform for measuring the business and brand impact of cross-platform TV advertising, today announced the acquisition of DRMetrix, a real-time TV ad measurement company specializing in products for direct-to-consumer and direct-response TV advertisers. The deal expands iSpot’s measurement of emerging formats for addressable advertising and enhances…
