Tag: tv

  • Top 5 Media Landscape Insights- May

    Top 5 Media Landscape Insights- May

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific network updates and emerging media trends in a digestible format.May 1, 2024NBCU Projects Record Olympic Ad Sales, 41.2B To Date- NBCUniversal is poised to achieve unprecedented revenue levels for the Paris Olympics, having already secured $1.2 billion…

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  • Top 5 Media Landscape Insights- April

    Top 5 Media Landscape Insights- April

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific network updates and emerging media trends in a digestible format.April 1, 2024OTT, Streaming Subscription Revenues To Top Legacy Pay TV In 2025– Next year, it is anticipated that revenue from Over-The-Top (OTT) and streaming subscriptions will surpass…

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  • [Podcast] Episode 5: Tips for Maximising The Effectiveness of Direct Response Advertising

    [Podcast] Episode 5: Tips for Maximising The Effectiveness of Direct Response Advertising

    Your Privacy Matters: Your privacy is our top priority. We are committed to protecting your personal data with the utmost care and respect. GDPR Compliance: Our GDPR Task Force works tirelessly to enhance our compliance practices, ensuring your data and privacy is safeguarded. You’re in Charge: Easily navigate through the tabs on the left to…

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  • Top 5 Media Landscape Insights- February

    Top 5 Media Landscape Insights- February

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific network updates and emerging media trends in a digestible format.February 1, 2023Streaming views continue to adopt ad tiers- Subscription prices for streaming services are being increased with the aim of encouraging viewers to opt for advertising plans.…

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  • Navigating the Fragmented Video Universe!

    Navigating the Fragmented Video Universe!

    Navigating the Fragmented Video Universe!By now, we’ve all heard how streaming video through CTV/ OTT has dominated overall advertising growth, while traditional TV advertising has declined.But are we oversimplifying the streaming versus linear conversation? After all, many streaming services are offering access to the same live channels that were once exclusive to cable TV, including…

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