The Connected TV Terminology Cheat Sheet for B2B Marketers
Connected TV is currently one of the fastest growing channels in advertising—and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that are guaranteed to make an impact. Let’s set the record straight—this channel isn’t only relegated to B2C brands who have historically made up a large proportion of television advertisers. The doors are wide open for B2B brands to access Connected TV’s branding, performance and measurement bonafides, where digital meets the prestige of TV advertising. As a B2B marketer, you know all too well that the industry is rife with jargon and technical acronyms, so let us do the legwork for you with this guide to the sometimes convoluted, ever changing world of CTV, one term at a time. If you’re ready to start advertising on Connected TV, this is a great place to get to know us a bit better. Fill out the form to get access today.
The B2B Guide to Performance TV
Not every ad solution is created equal when it comes to performance marketing on Connected TV. Many offer branding and awareness campaigns, but fail to deliver meaningful ways to measure the outcomes that matter to a B2B brand. We’re not like the rest of them. We’ve helped hundreds of advertisers achieve their demand generation and direct-response performance goals on CTV—we even named our CTV ad solution Performance TV. If that doesn’t tell you how serious we are about performance marketing, we don’t know what will. This guide is designed to share the learnings accumulated over years of helping every sort of advertiser—B2B included—generate strong results on Performance TV. We know what works best, and how to implement those best practices into your own strategy. And now, we’re going to share it with you. Fill out the form to get access today.
How B2B Brands Should Start Advertising on Connected TV
Why CTV is now an optimal channel for B2B brands to reach their audiences and drive measurable KPIs. You’ll learn: The stats and trends that demonstrate why B2B brands need Connected TV advertising.The variety and impact of performance metrics driven by Connected TV.The creative requirements and best practices to help you succeed. Fill out the form to get access today.
The Performance TV Guide to the Holidays
It’s 2021 and if your Q4 ad strategy doesn’t incorporate Connected TV, you may be in for a very un-merry holiday season. That’s because more people are streaming television than ever before. By tapping into that surge in viewership you unlock a new, effective way to reach consumers with direct-response ads that drive site visits and conversions. The MNTN Performance TV Holiday Guide offers the best practices, stats, and insights that will transform your holiday ad strategy into a conversion-driving, revenue generating machine. Discover how Connected TV can unlock a vital, high-performance ad channel that will help you drive key metrics and make this year one to remember. You’ll learn: How to balance upper and lower-funnel strategies, and when the data says it’s best to launch each. How consumers are voting with their wallets and transforming Connected TV into an increasingly ad-supported medium.The relationship between ad creative, ecommerce landing pages, and how the right approach to each can deliver better results. Fill out the form to get access today.