Tag: Unlisted

Connected TV is currently one of the fastest growing channels in advertising—and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that are guaranteed to make an impact. Let’s set the record straight—this channel isn’t only relegated to B2C brands who have historically made up a large proportion of television advertisers. The doors are wide open for B2B brands to access Connected TV’s branding, performance and measurement bonafides, where digital meets the prestige of TV advertising. As a B2B marketer, you know all too well that the industry is rife with jargon and technical acronyms, so let us do the legwork for you with this guide to the sometimes convoluted, ever changing world of CTV, one term at a time. If you’re ready to start advertising on Connected TV, this is a great place to get to know us a bit better. Fill out the form to get access today.

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Not every ad solution is created equal when it comes to performance marketing on Connected TV. Many offer branding and awareness campaigns, but fail to deliver meaningful ways to measure the outcomes that matter to a B2B brand. We’re not like the rest of them. We’ve helped hundreds of advertisers achieve their demand generation and direct-response performance goals on CTV—we even named our CTV ad solution Performance TV. If that doesn’t tell you how serious we are about performance marketing, we don’t know what will. This guide is designed to share the learnings accumulated over years of helping every sort of advertiser—B2B included—generate strong results on Performance TV. We know what works best, and how to implement those best practices into your own strategy. And now, we’re going to share it with you. Fill out the form to get access today.

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Why CTV is now an optimal channel for B2B brands to reach their audiences and drive measurable KPIs. You’ll learn:  The stats and trends that demonstrate why B2B brands need Connected TV advertising.The variety and impact of performance metrics driven by Connected TV.The creative requirements and best practices to help you succeed. Fill out the form to get access today.

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