Havas Edge: Where Data and Direct Response Converge
In the world of performance marketing, Havas Edge stands out as a global leader. As part of the Havas Media Group (and ultimately Vivendi), this agency combines direct response television (DRTV) expertise with cutting-edge digital strategy, making it one of the most formidable customer acquisition engines in the advertising world.
With roots in direct response and a future-forward approach to omnichannel performance, Havas Edge delivers integrated campaigns that are accountable, scalable, and data-backed.
A Legacy in Direct Response
Havas Edge emerged from a merger of established direct response agencies and has since become one of the largest DRTV media buyers in the U.S. The agency specializes in:
- Long-form and short-form infomercials
- Media planning and buying
- Data science and attribution modeling
- Digital and performance marketing
- Analytics and optimization
They’ve run successful campaigns in verticals ranging from health and wellness to finance, insurance, education, and subscription services.
Clients That Trust Havas Edge
Havas Edge has powered acquisition for brands including:
- LifeLock
- DraftKings
- Jenny Craig
- Nutrisystem
- HSN
- Bose
- H&R Block
Their results-focused approach has made them the agency of record for some of the most recognizable names in direct-to-consumer marketing.
Why Havas Edge Stands Out
🌎 Global Scale, Local Execution
As part of the Havas/Vivendi ecosystem, Havas Edge has global reach with local agility. That means deep media relationships, robust audience targeting, and multi-market fluency.
📊 Data-Driven Attribution
They lead the industry in cross-channel attribution, with advanced analytics that tie ad spend directly to sales — whether on TV, digital, or in-app.
📺 Cross-Platform Performance
Havas Edge runs integrated campaigns across:
- Broadcast and cable TV
- Streaming (OTT/CTV)
- Paid social and search
- Programmatic and display
This ensures clients aren’t just spending — they’re scaling with insight and intent.
🧠Strategy Meets Execution
The agency works hand-in-hand with clients on offer development, message testing, and creative optimization, providing end-to-end performance guidance.
A Modern Agency with Classic DRTV Roots
While Havas Edge operates at enterprise scale, their DNA is still direct response. Every campaign is designed to answer one question: “Did it move the needle?”
For brands looking to acquire, convert, and retain customers at scale, Havas Edge offers one of the most complete performance stacks in the business.
