Category: DRTV Blog
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Another Sign That Streaming is Taking Over
Subscription-based television services offered in the United States, which typically include cable, satellite are facing…
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How to Find the Right Production Talent for Your Next Project
Finding trusted quality talent is more important than ever. The right people can make or…
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How Ronald Reagan Birthed the Infomercial Era
When Ronald Reagan took office in 1981, his administration made the policy changes for commercial…
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Long Form vs. Short Form: Choosing the Right Format
When it comes to direct response television (DRTV) advertising, one of the most critical decisions…
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David Ogilvy and His Influence on Direct Response Marketing
David Ogilvy, famously known as the “Father of Advertising,” transformed the industry by blending creativity…