The Direct Response TV Authority
The Home of Direct Response Television
Where DRTV producers, inventors, brand builders, and performance marketers connect.
Mission & Vision
What Comes Next?
For over four decades, Direct Response Television has built billion-dollar brands, launched everyday inventors, and trained some of the sharpest marketers in the world.
Infomercial.com exists to document that history — and to help shape what comes next.
Blog ArtICLES
Recent Articles
YouTube Shorts Ads: What DRTV Marketers Must Understand Before Spending a Dollar
YouTube Shorts ads are reshaping how direct-response marketers test and scale creative. Here’s what DRTV veterans must understand about algorithm-driven distribution, compressed persuasion, and vertical video conversion strategy.
Impressions Don’t Matter: A Direct-Response Reality Check for Digital Marketers
Millions of impressions look impressive on a report. But if they don’t convert, they don’t matter. Here’s why direct-response marketers have always prioritized cost per acquisition over vanity metrics—and why digital needs to follow suit.
Why Building an In-House Production Studio Is a Game-Changer for Your Business
As someone who’s been in the trenches of content creation for years, I’ve seen firsthand the transformative power of bringing video production in-house. I’ve helped multiple companies scale their content output by building internal production studios and edit bays….
The DRTV Brand Bell Curve
In 2003, Jim Warren mapped the rise of branding in direct response television using the technology adoption bell curve. Two decades later, his insights explain how DRTV evolved from transactional media into a powerful brand-building engine.
When Infomercials Took on Nursing Home Abuse
Jim Warren reflects on producing Beyond the Golden Years, a groundbreaking 1998 long-form DRTV program that blended public service, legal education, and direct response—reshaping how infomercials could serve society.
Why TikTok Ads That Convert Look More Like Infomercials Than Social Content
High-converting TikTok ads aren’t viral accidents—they’re compressed direct-response systems. By applying infomercial fundamentals to short-form video, brands can turn TikTok into a measurable, scalable performance channel instead of a branding experiment.
Direct Response TV Resources
DRTV Blog
Inside the DRTV Blog, we examine what actually worked — from long-form television to today’s performance video landscape.
Industry News
Markets shift. Media evolves. Regulations change.
Follow the developments impacting the direct response industry.
Infomercial Hosts & Talent
The faces and voices behind billion-dollar campaigns. Explore the industry’s most recognized Infomercial Hosts & Direct Response Talent.
Infomercial Products
Every product tells a story — of risk, media buying, and response. Browse the products that proved the model works.