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Another Sign That Streaming is Taking Over
Subscription-based television services offered in the United States, which typically include cable, satellite are facing significant challenges, as they have lost 1.62 million subscribers in the second quarter of 2024. This loss marks the tenth consecutive quarter of double-digit percentage declines for linear television services. ((Image credit: MoffettNathanson)) The Decline of Traditional Television The ongoing […]
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How to Find the Right Production Talent for Your Next Project
Finding trusted quality talent is more important than ever. The right people can make or break a project. They bring creativity, skill, and passion to the table. But how do you find these individuals? It’s not just about filling a role; it’s about building a team that shares your vision. When you have reliable talent, […]
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How Ronald Reagan Birthed the Infomercial Era
When Ronald Reagan took office in 1981, his administration made the policy changes for commercial deregulation. This change had a profound and long lasting impact on the direct-to-consumer advertising industry. As someone who has spent a lifetime in direct response advertising, I’ve witnessed firsthand how Reagan’s commercial deregulation reshaped the media landscape, opened up new […]
DRTV Industry Articles
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Decade of Direct: How the 1980s Revolutionized TV with the Dawn of Infomercials
The 1980s were a golden era for the infomercial industry, a time when late-night television…
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The Average Cost of an Infomercial in 2024: What You Need to Know
In 2024, the world of infomercials continues to be a powerful platform for direct-to-consumer marketing,…
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The George Foreman Grill: The Infomercial That Defined the 90s
In the world of late-night television, few things are as memorable as the infomercials that…
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From Late-Night TV to Digital Domination: The Evolution of Infomercials into 2023
Infomercials, those long-form advertisements that once dominated late-night television, have experienced a roller-coaster journey over…
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The Future of the Infomercial in a Connected TV World
Infomercials have been a staple of television advertising for decades, but with the rise of…
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Long Form vs. Short Form: Choosing the Right Format
When it comes to direct response television (DRTV) advertising, one of the most critical decisions…
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David Ogilvy and His Influence on Direct Response Marketing
David Ogilvy, famously known as the “Father of Advertising,” transformed the industry by blending creativity…
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The Top Eight Direct Response TV Production Companies: Crafting Campaigns That Convert
In the fast-paced world of advertising, direct response television (DRTV) remains a powerhouse for businesses…
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Jack Kirby: The Advertising Visionary Who Revolutionized Direct Response Marketing
In the world of advertising, few names shine as brightly as Jack Kirby’s. Known as…
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Counting the Costs: How Much Does an Infomercial Really Cost?
An infomercial is a form of long-form advertising that is designed to promote a product…
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Comparing Broadcast Television Media Buying and Streaming Media Buying: Pros and Cons
In the past decade, the way we consume media has drastically changed. With the rise…
