• Another Sign That Streaming is Taking Over

    Subscription-based television services offered in the United States, which typically include cable, satellite are facing significant challenges, as they have lost 1.62 million subscribers in the second quarter of 2024. This loss marks the tenth consecutive quarter of double-digit percentage declines for linear television services. ((Image credit: MoffettNathanson)) The Decline of Traditional Television The ongoing […]

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  • How to Find the Right Production Talent for Your Next Project

    Finding trusted quality talent is more important than ever. The right people can make or break a project. They bring creativity, skill, and passion to the table. But how do you find these individuals? It’s not just about filling a role; it’s about building a team that shares your vision. When you have reliable talent, […]

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  • How Ronald Reagan Birthed the Infomercial Era

    When Ronald Reagan took office in 1981, his administration made the policy changes for commercial deregulation. This change had a profound and long lasting impact on the direct-to-consumer advertising industry. As someone who has spent a lifetime in direct response advertising, I’ve witnessed firsthand how Reagan’s commercial deregulation reshaped the media landscape, opened up new […]

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DRTV Industry Articles