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The Ultimate Guide to Planning a Direct Response Campaign

The Ultimate Guide to Planning a Direct Response Campaign

October 5, 2019 By Jim Warren

A man is touring a construction site. He sees a worker laying down mortar with a trowel and walks over to him. “What are you doing here?” he asks. The worker grunts back, “Laying bricks.” So the man wanders over to another worker. “And what are you doing?” he asks. The second worker barely spares him a glance … Continue Reading about The Ultimate Guide to Planning a Direct Response Campaign

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The Top Three Infomercial Mistakes to Avoid

The Top Three Infomercial Beginner Mistakes to Avoid

October 5, 2019 By Jim Warren

Making a profit through Direct Response advertising means paying close attention to the pennies and knowing which beginner mistakes to avoid. A … Continue Reading about The Top Three Infomercial Beginner Mistakes to Avoid

Is Direct Response Right For You?

Is Direct Response Right for You?

October 3, 2019 By Jim Warren

The answer is a very definite “maybe.” Direct Response, like every other form of advertising has its time and place. I believe that Direct … Continue Reading about Is Direct Response Right for You?

not-your-fathers-drtv

Not Your Father’s Direct Response

September 30, 2019 By Jim Warren

In the 1990's, only the most self-assured brand managers possessed the courage to suggest an infomercial or direct response television (DRTV) for … Continue Reading about Not Your Father’s Direct Response

Build Your Brand With Direct Response

Using Direct Response to Build Your Brand

September 27, 2019 By Jim Warren

Whether you are defending a brand’s dominate market position or seeking to attain it, direct response is relevant to your future. You may decide … Continue Reading about Using Direct Response to Build Your Brand

Direct Response Marketing is More Alive than Ever!

June 18, 2015 By Jim Warren

According to PWC, advertising on the web just surpassed advertising on television. This year, paid social advertising spending will hit an all … Continue Reading about Direct Response Marketing is More Alive than Ever!

The Tipping Point of Direct Response Video Has Arrived.

October 9, 2014 By Jim Warren Leave a Comment

It should come as no surprise that the amount of video being consumed by the typical US Consumer has skyrocketed over the past decade. Just the … Continue Reading about The Tipping Point of Direct Response Video Has Arrived.

What is the future of the Billy Mays Infomercials?

June 29, 2009 By Jim Warren

The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made … Continue Reading about What is the future of the Billy Mays Infomercials?

What Billy Mays did for the Infomercial!

June 12, 2009 By Jim Warren

Billy Mays Without a doubt Billy Mays helped the recent Infomercial industry rebound. Our industry has experienced great success lately, … Continue Reading about What Billy Mays did for the Infomercial!

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DRTV 101

  • What is Direct Response Marketing?
  • What is an Infomercial?
  • Why Use an Infomercial?
  • Time to Produce an Infomercial?
  • The Average Cost of an Infomercial?
  • The Science of Cha-Ching™

Recent Posts

The Ultimate Guide to Planning a Direct Response Campaign

The Ultimate Guide to Planning a Direct Response Campaign

October 5, 2019 By Jim Warren

The Top Three Infomercial Mistakes to Avoid

The Top Three Infomercial Beginner Mistakes to Avoid

October 5, 2019 By Jim Warren

Is Direct Response Right For You?

Is Direct Response Right for You?

October 3, 2019 By Jim Warren

not-your-fathers-drtv

Not Your Father’s Direct Response

September 30, 2019 By Jim Warren

Build Your Brand With Direct Response

Using Direct Response to Build Your Brand

September 27, 2019 By Jim Warren

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  • Home
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  • Find a Production Company
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    • The Ultimate & Comprehensive Infomercial Products List
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RECENT POSTS

  • The Ultimate Guide to Planning a Direct Response Campaign October 5, 2019
  • The Top Three Infomercial Beginner Mistakes to Avoid October 5, 2019
  • Is Direct Response Right for You? October 3, 2019

DRTV 101

  • What is Direct Response Marketing?
  • What is an Infomercial?
  • Why Use an Infomercial?
  • Time to Produce an Infomercial?
  • The Average Cost of an Infomercial?
  • The Science of Cha-Ching™

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