In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jim Warren, founder of Infomercial.com and one of the most respected voices in direct response and infomercial marketing.
With decades of experience spanning traditional DRTV, long-form infomercials, and modern digital campaigns, Jim breaks down what still works — and why the core principles of infomercials are more relevant than ever in today’s TikTok, YouTube, and CTV-driven world.
Together, Jon and Jim explore how to build marketing creative that actually converts, why long-form storytelling continues to outperform short ads for many brands, and how smart marketers blend TV and digital to scale profitably. They also dive into attribution challenges, creative burnout, audience connection, and where brands should start when launching a new product in 2026.
Whether you’re running Meta ads, launching on TikTok, testing YouTube, or considering TV for the first time, this episode is packed with timeless insights you can apply immediately.
In this episode, you’ll learn:
- Why infomercials still work — even in a digital-first world
- The biggest misconceptions about direct response TV today
- How to create marketing videos with longevity (not one-hit gimmicks)
- Why long-form content builds deeper trust and connection
- The reality of attribution across TV, digital, and multi-screen viewers
- Where Jim would launch a brand-new product right now (and why)
Get Jon’s book The Perfect Launch System at PerfectLaunch.com
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