icon-4
Share This Article:
Related Posts
-
Decade of Direct: How the 1980s Revolutionized TV with the Dawn of Infomercials
The 1980s were a golden era for the infomercial industry, a time when late-night television…
-
The Average Cost of an Infomercial in 2024: What You Need to Know
In 2024, the world of infomercials continues to be a powerful platform for direct-to-consumer marketing,…
-
The George Foreman Grill: The Infomercial That Defined the 90s
In the world of late-night television, few things are as memorable as the infomercials that…
-
From Late-Night TV to Digital Domination: The Evolution of Infomercials into 2023
Infomercials, those long-form advertisements that once dominated late-night television, have experienced a roller-coaster journey over…
-
The Future of the Infomercial in a Connected TV World
Infomercials have been a staple of television advertising for decades, but with the rise of…
-
Scan to Convert: How QR Codes Reshaped TV and Direct Mail in a Post-COVID World
There was a time—not long ago—when QR codes were a punchline. A clunky tech fad…
-
From Midnight Madness to Multichannel Metrics: The Evolution of DRTV Advertising and Media Buying
The Birth of DRTV: When the Pitch Hit the Screen Direct Response Television took off…
-
From Infomercials to Influencers: How the Pitch Evolved, but the Psychology Stayed the Same
The Modern Influencer: A New Face for an Old Strategy Today’s marketing landscape is flooded…
-
Beyond the Vanity: Why Impressions Don’t Matter in Direct Response Marketing
I. The Trap of Vanity Metrics Let’s get something straight: impressions don’t equal impact. For…
Leave a Reply