In the U.S., Reels accounted for 46% of time spent on the Instagram app in 2025, up from 37% in 2024, according to the data that Sensor Tower showed CNBC. On the Facebook app, that figure reached 29% in 2025, up from in 2024. Read More
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Explore the latest updates in DRTV & Infomercial Industry News.
New to The Street Signs DataVault AI (DVLT) to 12-Month National Media Series Featuring Long-Form Interviews, TV Commercials, and Iconic Billboard Exposure – Filming Begins Immediately in Collaboration with FINTECH.TV
NEW YORK CITY, NY / ACCESS Newswire / June 26, 2025 / New to The Street, the nationally syndicated financial media platform broadcasting on Bloomberg and Fox Business as sponsored programming, proudly announces it has signed DataVault AI Inc....
FOX Advertising Enhances Its Converged Media Platform Through New Collaborations with Experian & TransUnion and Its Expanded Relationship with LiveRamp
NEW YORK, June 11, 2025 /PRNewswire/ -- Today, FOX Advertising announced the latest upcoming enhancement to its converged media platform, powered by AdRise, underscoring the importance of audience intelligence – bringing together the powerful combination of offline...
New to The Street Signs MUSQ ETF to Multi-Part Media Series Featuring Long-Form Interviews, Earned Media, and TV Commercials
NEW YORK CITY, NY / ACCESS Newswire / June 5, 2025 / New to The Street, one of the longest-running national business TV brands, proudly announces it has signed MUSQ ETF to a multi-part media partnership. This campaign will include exclusive...
Integral Ad Science Partners With Impact Plus To Empower Advertisers to Tackle Digital Advertising Emissions
NEW YORK, June 4, 2025 /PRNewswire/ -- Integral Ad Science (IAS), a leading global media measurement and optimization platform, and Impact Plus, a leading sustaintech solution, announced a new partnership that will allow advertisers to track and...
Introducing Akool Live Camera, a Breakthrough in Real-Time AI Video Generation
PALO ALTO, Calif., May 28, 2025 /PRNewswire/ -- Today marks a turning point in live video generation with the official launch of Akool Live Camera—one of the world's first tools for generating high-quality video in real time. Akool Live Camera is part...
MMSI Unveils Bold Rebrand to Rainstorm Direct in Celebration of 40 Years of Innovation
PORTLAND, Ore., May 28, 2025 /PRNewswire/ -- MMSI, a leading force in the direct response television (DRTV) and connected TV (CTV) media buying industry, proudly announces its rebrand to Rainstorm Direct. This milestone celebrates its 40th anniversary and marks...
Adwave Officially Launches, Revolutionizing TV Advertising for Creators, Entrepreneurs, and Small Businesses
FREDERICK, Md., May 15, 2025 /PRNewswire/ -- Adwave, the groundbreaking AI-driven advertising platform, has officially exited private beta and is now available to the general public. By combining advanced AI technology and behavioral science, Adwave empowers...
ITN and Magnite Launch First Programmatic Solution for Local Linear TV in the US Market
NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a breakthrough collaboration to...
Crystal Park Joins Horizon Media Holdings as Chief Marketing Officer
NEW YORK, May 7, 2025 /PRNewswire/ -- Horizon Media Holdings, the parent company of Horizon Media, the largest media agency in the U.S. and the largest independent globally, today announced that Crystal Park will join the agency as Chief Marketing Officer later this...
Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct
EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022,...
PostcardMania Adds Snap-apart Mailers to Automated Direct Mail Solutions for Small Business Growth
CLEARWATER, Fla., March 26, 2025 /PRNewswire/ -- PostcardMania, the $119 million marketing technology firm with over 390 staff, is adding snap apart mailers to its direct mail automation offerings through...
Valid Raises $5.5 Million to Build the AI-Enabled Ad Agency of the Future
SAN FRANCISCO, Feb. 18, 2025 /PRNewswire/ -- Valid, the AI-enabled ad agency transforming digital advertising, today announced $5.5 million in seed funding led by Canaan Partners. Neo, J Ventures, and strategic investors, including Reddit...
Hightouch Partners with Databricks to Launch Self-Service AI-powered Audience Management Solution for Offsite Retail Media Networks, Spanning 50+ Media Channels
SAN FRANCISCO, Calif., Jan. 10, 2025 /PRNewswire/ -- Hightouch, the leading composable CDP, today announced the launch of Hightouch for Offsite Media Networks, a self-service audience management platform developed in partnership with Databricks, the data and...
Path2Response Announces Innovative Performance-driven Direct Mail Solution to Ignite Retailer Retargeting Efforts
PALMS SPRINGS, Calif., Feb. 27, 2024 /PRNewswire/ -- In today's digital landscape, reaching and engaging high-value customers can be daunting. However, Path2Response, a leading provider of data-driven marketing solutions, is revolutionizing how retailers...
37% of Consumers Trust Social Media Influencers Over Brands
AUSTIN, Texas, May 3, 2022 /PRNewswire/ -- Social media influencers and online communities are reshaping how consumers form opinions, buy from brands, and get their questions answered, according to a new study from Oracle and Brent Leary,...
Converze Media Group, a Leader in Direct Response Marketing, has Received the Inc. 5000 Award Two Years in a Row
HUNTINGTON BEACH, Calif., Jan. 20, 2021 /PRNewswire-PRWeb/ -- Converze Media Group is featured as one of the fastest-growing, privately held companies in the U.S. on the Inc. 5000 list in 2020 and 2019. This prestigious list has become the hallmark of...
SodaStream Parodies Itself with Prank Product Infomercial
MOUNT LAUREL, New Jersey, March 30, 2018 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA) has released its 2018 April Fools' video featuring Shahs of Sunset reality star, Reza Farahan, and a cameo appearance by Thor Bjornsson, aka The...
“As Seen on TV” Marketer Top Dog Direct Searches for Next Infomercial Hit
DENVER, Sept. 21, 2015 /PRNewswire/ -- "As Seen on TV" marketer Top Dog Direct is searching for the next infomercial hit. The company, is the leading manufacturer and marketer of "As Seen on TV" products. Top Dog Direct will be accepting...
Most of Instagram’s ads ran on Reels in 2025, data shows
In the U.S., Reels accounted for 46% of time spent on the Instagram app in 2025, up from 37% in 2024, according to the data that Sensor Tower showed CNBC. On the Facebook app, that figure reached 29% in 2025, up from in 2024. Read More
New to The Street Signs DataVault AI (DVLT) to 12-Month National Media Series Featuring Long-Form Interviews, TV Commercials, and Iconic Billboard Exposure – Filming Begins Immediately in Collaboration with FINTECH.TV
NEW YORK CITY, NY / ACCESS Newswire / June 26, 2025 / New to The Street, the nationally syndicated financial media platform broadcasting on Bloomberg and Fox Business as sponsored programming, proudly announces it has signed DataVault AI Inc....
FOX Advertising Enhances Its Converged Media Platform Through New Collaborations with Experian & TransUnion and Its Expanded Relationship with LiveRamp
NEW YORK, June 11, 2025 /PRNewswire/ -- Today, FOX Advertising announced the latest upcoming enhancement to its converged media platform, powered by AdRise, underscoring the importance of audience intelligence – bringing together the powerful combination of offline...
New to The Street Signs MUSQ ETF to Multi-Part Media Series Featuring Long-Form Interviews, Earned Media, and TV Commercials
NEW YORK CITY, NY / ACCESS Newswire / June 5, 2025 / New to The Street, one of the longest-running national business TV brands, proudly announces it has signed MUSQ ETF to a multi-part media partnership. This campaign will include exclusive...
Integral Ad Science Partners With Impact Plus To Empower Advertisers to Tackle Digital Advertising Emissions
NEW YORK, June 4, 2025 /PRNewswire/ -- Integral Ad Science (IAS), a leading global media measurement and optimization platform, and Impact Plus, a leading sustaintech solution, announced a new partnership that will allow advertisers to track and...
Introducing Akool Live Camera, a Breakthrough in Real-Time AI Video Generation
PALO ALTO, Calif., May 28, 2025 /PRNewswire/ -- Today marks a turning point in live video generation with the official launch of Akool Live Camera—one of the world's first tools for generating high-quality video in real time. Akool Live Camera is part...
MMSI Unveils Bold Rebrand to Rainstorm Direct in Celebration of 40 Years of Innovation
PORTLAND, Ore., May 28, 2025 /PRNewswire/ -- MMSI, a leading force in the direct response television (DRTV) and connected TV (CTV) media buying industry, proudly announces its rebrand to Rainstorm Direct. This milestone celebrates its 40th anniversary and marks...
Adwave Officially Launches, Revolutionizing TV Advertising for Creators, Entrepreneurs, and Small Businesses
FREDERICK, Md., May 15, 2025 /PRNewswire/ -- Adwave, the groundbreaking AI-driven advertising platform, has officially exited private beta and is now available to the general public. By combining advanced AI technology and behavioral science, Adwave empowers...
ITN and Magnite Launch First Programmatic Solution for Local Linear TV in the US Market
NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a breakthrough collaboration to...
Crystal Park Joins Horizon Media Holdings as Chief Marketing Officer
NEW YORK, May 7, 2025 /PRNewswire/ -- Horizon Media Holdings, the parent company of Horizon Media, the largest media agency in the U.S. and the largest independent globally, today announced that Crystal Park will join the agency as Chief Marketing Officer later this...
Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct
EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022,...
PostcardMania Adds Snap-apart Mailers to Automated Direct Mail Solutions for Small Business Growth
CLEARWATER, Fla., March 26, 2025 /PRNewswire/ -- PostcardMania, the $119 million marketing technology firm with over 390 staff, is adding snap apart mailers to its direct mail automation offerings through...
Valid Raises $5.5 Million to Build the AI-Enabled Ad Agency of the Future
SAN FRANCISCO, Feb. 18, 2025 /PRNewswire/ -- Valid, the AI-enabled ad agency transforming digital advertising, today announced $5.5 million in seed funding led by Canaan Partners. Neo, J Ventures, and strategic investors, including Reddit...
Hightouch Partners with Databricks to Launch Self-Service AI-powered Audience Management Solution for Offsite Retail Media Networks, Spanning 50+ Media Channels
SAN FRANCISCO, Calif., Jan. 10, 2025 /PRNewswire/ -- Hightouch, the leading composable CDP, today announced the launch of Hightouch for Offsite Media Networks, a self-service audience management platform developed in partnership with Databricks, the data and...
Path2Response Announces Innovative Performance-driven Direct Mail Solution to Ignite Retailer Retargeting Efforts
PALMS SPRINGS, Calif., Feb. 27, 2024 /PRNewswire/ -- In today's digital landscape, reaching and engaging high-value customers can be daunting. However, Path2Response, a leading provider of data-driven marketing solutions, is revolutionizing how retailers...
37% of Consumers Trust Social Media Influencers Over Brands
AUSTIN, Texas, May 3, 2022 /PRNewswire/ -- Social media influencers and online communities are reshaping how consumers form opinions, buy from brands, and get their questions answered, according to a new study from Oracle and Brent Leary,...
Converze Media Group, a Leader in Direct Response Marketing, has Received the Inc. 5000 Award Two Years in a Row
HUNTINGTON BEACH, Calif., Jan. 20, 2021 /PRNewswire-PRWeb/ -- Converze Media Group is featured as one of the fastest-growing, privately held companies in the U.S. on the Inc. 5000 list in 2020 and 2019. This prestigious list has become the hallmark of...
SodaStream Parodies Itself with Prank Product Infomercial
MOUNT LAUREL, New Jersey, March 30, 2018 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA) has released its 2018 April Fools' video featuring Shahs of Sunset reality star, Reza Farahan, and a cameo appearance by Thor Bjornsson, aka The...
“As Seen on TV” Marketer Top Dog Direct Searches for Next Infomercial Hit
DENVER, Sept. 21, 2015 /PRNewswire/ -- "As Seen on TV" marketer Top Dog Direct is searching for the next infomercial hit. The company, is the leading manufacturer and marketer of "As Seen on TV" products. Top Dog Direct will be accepting...



