Direct Response tv news
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Explore the latest updates in DRTV & Infomercial Industry News.
In the U.S., Reels accounted for 46% of time spent on the Instagram app in 2025, up from 37% in 2024, according to the data that Sensor Tower showed CNBC. On the Facebook app, that figure reached 29% in 2025, up from in 2024. Read More
NEW YORK CITY, NY / ACCESS Newswire / June 26, 2025 / New to The Street, the nationally syndicated financial media platform broadcasting on Bloomberg and Fox Business as sponsored programming, proudly announces it has signed DataVault AI Inc....
NEW YORK, June 11, 2025 /PRNewswire/ -- Today, FOX Advertising announced the latest upcoming enhancement to its converged media platform, powered by AdRise, underscoring the importance of audience intelligence – bringing together the powerful combination of offline...
NEW YORK CITY, NY / ACCESS Newswire / June 5, 2025 / New to The Street, one of the longest-running national business TV brands, proudly announces it has signed MUSQ ETF to a multi-part media partnership. This campaign will include exclusive...
NEW YORK, June 4, 2025 /PRNewswire/ -- Integral Ad Science (IAS), a leading global media measurement and optimization platform, and Impact Plus, a leading sustaintech solution, announced a new partnership that will allow advertisers to track and...
PALO ALTO, Calif., May 28, 2025 /PRNewswire/ -- Today marks a turning point in live video generation with the official launch of Akool Live Camera—one of the world's first tools for generating high-quality video in real time. Akool Live Camera is part...
PORTLAND, Ore., May 28, 2025 /PRNewswire/ -- MMSI, a leading force in the direct response television (DRTV) and connected TV (CTV) media buying industry, proudly announces its rebrand to Rainstorm Direct. This milestone celebrates its 40th anniversary and marks...
FREDERICK, Md., May 15, 2025 /PRNewswire/ -- Adwave, the groundbreaking AI-driven advertising platform, has officially exited private beta and is now available to the general public. By combining advanced AI technology and behavioral science, Adwave empowers...
NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a breakthrough collaboration to...
NEW YORK, May 7, 2025 /PRNewswire/ -- Horizon Media Holdings, the parent company of Horizon Media, the largest media agency in the U.S. and the largest independent globally, today announced that Crystal Park will join the agency as Chief Marketing Officer later this...
EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022,...
CLEARWATER, Fla., March 26, 2025 /PRNewswire/ -- PostcardMania, the $119 million marketing technology firm with over 390 staff, is adding snap apart mailers to its direct mail automation offerings through...
SAN FRANCISCO, Feb. 18, 2025 /PRNewswire/ -- Valid, the AI-enabled ad agency transforming digital advertising, today announced $5.5 million in seed funding led by Canaan Partners. Neo, J Ventures, and strategic investors, including Reddit...
SAN FRANCISCO, Calif., Jan. 10, 2025 /PRNewswire/ -- Hightouch, the leading composable CDP, today announced the launch of Hightouch for Offsite Media Networks, a self-service audience management platform developed in partnership with Databricks, the data and...
PALMS SPRINGS, Calif., Feb. 27, 2024 /PRNewswire/ -- In today's digital landscape, reaching and engaging high-value customers can be daunting. However, Path2Response, a leading provider of data-driven marketing solutions, is revolutionizing how retailers...
AUSTIN, Texas, May 3, 2022 /PRNewswire/ -- Social media influencers and online communities are reshaping how consumers form opinions, buy from brands, and get their questions answered, according to a new study from Oracle and Brent Leary,...
HUNTINGTON BEACH, Calif., Jan. 20, 2021 /PRNewswire-PRWeb/ -- Converze Media Group is featured as one of the fastest-growing, privately held companies in the U.S. on the Inc. 5000 list in 2020 and 2019. This prestigious list has become the hallmark of...
MOUNT LAUREL, New Jersey, March 30, 2018 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA) has released its 2018 April Fools' video featuring Shahs of Sunset reality star, Reza Farahan, and a cameo appearance by Thor Bjornsson, aka The...
DENVER, Sept. 21, 2015 /PRNewswire/ -- "As Seen on TV" marketer Top Dog Direct is searching for the next infomercial hit. The company, is the leading manufacturer and marketer of "As Seen on TV" products. Top Dog Direct will be accepting...
In the U.S., Reels accounted for 46% of time spent on the Instagram app in 2025, up from 37% in 2024, according to the data that Sensor Tower showed CNBC. On the Facebook app, that figure reached 29% in 2025, up from in 2024. Read More
NEW YORK CITY, NY / ACCESS Newswire / June 26, 2025 / New to The Street, the nationally syndicated financial media platform broadcasting on Bloomberg and Fox Business as sponsored programming, proudly announces it has signed DataVault AI Inc....
NEW YORK, June 11, 2025 /PRNewswire/ -- Today, FOX Advertising announced the latest upcoming enhancement to its converged media platform, powered by AdRise, underscoring the importance of audience intelligence – bringing together the powerful combination of offline...
NEW YORK CITY, NY / ACCESS Newswire / June 5, 2025 / New to The Street, one of the longest-running national business TV brands, proudly announces it has signed MUSQ ETF to a multi-part media partnership. This campaign will include exclusive...
NEW YORK, June 4, 2025 /PRNewswire/ -- Integral Ad Science (IAS), a leading global media measurement and optimization platform, and Impact Plus, a leading sustaintech solution, announced a new partnership that will allow advertisers to track and...
PALO ALTO, Calif., May 28, 2025 /PRNewswire/ -- Today marks a turning point in live video generation with the official launch of Akool Live Camera—one of the world's first tools for generating high-quality video in real time. Akool Live Camera is part...
PORTLAND, Ore., May 28, 2025 /PRNewswire/ -- MMSI, a leading force in the direct response television (DRTV) and connected TV (CTV) media buying industry, proudly announces its rebrand to Rainstorm Direct. This milestone celebrates its 40th anniversary and marks...
FREDERICK, Md., May 15, 2025 /PRNewswire/ -- Adwave, the groundbreaking AI-driven advertising platform, has officially exited private beta and is now available to the general public. By combining advanced AI technology and behavioral science, Adwave empowers...
NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a breakthrough collaboration to...
NEW YORK, May 7, 2025 /PRNewswire/ -- Horizon Media Holdings, the parent company of Horizon Media, the largest media agency in the U.S. and the largest independent globally, today announced that Crystal Park will join the agency as Chief Marketing Officer later this...
EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022,...
CLEARWATER, Fla., March 26, 2025 /PRNewswire/ -- PostcardMania, the $119 million marketing technology firm with over 390 staff, is adding snap apart mailers to its direct mail automation offerings through...
SAN FRANCISCO, Feb. 18, 2025 /PRNewswire/ -- Valid, the AI-enabled ad agency transforming digital advertising, today announced $5.5 million in seed funding led by Canaan Partners. Neo, J Ventures, and strategic investors, including Reddit...
SAN FRANCISCO, Calif., Jan. 10, 2025 /PRNewswire/ -- Hightouch, the leading composable CDP, today announced the launch of Hightouch for Offsite Media Networks, a self-service audience management platform developed in partnership with Databricks, the data and...
PALMS SPRINGS, Calif., Feb. 27, 2024 /PRNewswire/ -- In today's digital landscape, reaching and engaging high-value customers can be daunting. However, Path2Response, a leading provider of data-driven marketing solutions, is revolutionizing how retailers...
AUSTIN, Texas, May 3, 2022 /PRNewswire/ -- Social media influencers and online communities are reshaping how consumers form opinions, buy from brands, and get their questions answered, according to a new study from Oracle and Brent Leary,...
HUNTINGTON BEACH, Calif., Jan. 20, 2021 /PRNewswire-PRWeb/ -- Converze Media Group is featured as one of the fastest-growing, privately held companies in the U.S. on the Inc. 5000 list in 2020 and 2019. This prestigious list has become the hallmark of...
MOUNT LAUREL, New Jersey, March 30, 2018 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA) has released its 2018 April Fools' video featuring Shahs of Sunset reality star, Reza Farahan, and a cameo appearance by Thor Bjornsson, aka The...
DENVER, Sept. 21, 2015 /PRNewswire/ -- "As Seen on TV" marketer Top Dog Direct is searching for the next infomercial hit. The company, is the leading manufacturer and marketer of "As Seen on TV" products. Top Dog Direct will be accepting...