Kathy Smith didn’t just ride the fitness infomercial wave — she helped create it. From bestselling VHS workouts to top-selling infomercial programs, here’s how she became one of the most trusted names in health and wellness.
Kathy Smith
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Infomercial talent
Infomercial Personalities
A great product needs a great pitch — and the right team behind it.
Discover the hosts, spokespersons, producers, directors, and experts who turned offers into orders.
Al Unser
Al Unser Sr.: The Calm, Credible Voice of Infomercial Trust When you think of infomercial pitchmen, names like Billy Mays or Vince Offer may come to mind — loud, flashy, in-your-face personalities. But in the 1990s and early 2000s, Al Unser Sr. brought...
Steve Dworman
In the world of direct response television (DRTV), few names carry as much weight as Steve Dworman . A trailblazer in the infomercial space since the 1980s, Dworman helped shape an industry that revolutionized how products are marketed, sold, and remembered. As the...
Bob Circosta
Bob Circosta didn’t just sell products — he created an industry. From the first-ever televised product pitch to decades of success on HSN and beyond, he’s one of DRTV’s most important pioneers.
Joan Collins
The Original Glamour Pitchwoman Who Helped Shape the Infomercial Era I. The Unexpected Queen of DRTV When you think of Joan Collins, you probably picture the glamorous Alexis Carrington from "Dynasty," draped in diamonds and dripping with drama. But what many forget...
Phil Swift
“That’s a lotta damage!” If you've spent even a minute on late-night TV, YouTube, or meme pages in the past decade, chances are you’ve come across the booming voice and over-the-top demonstrations of Phil Swift, co-founder of Flex Seal. From sawing a boat in...
Kevin Harrington
The Original Shark Who Perfected the Infomercial Pitch While many infomercial legends are known for their booming voices or flashy demonstrations, Kevin Harrington built a reputation as the businessman behind the scenes—the visionary who turned direct-response...
Ed Valenti
The Man Behind "But Wait, There's More!" If you’ve ever stayed up late watching infomercials, you’ve likely heard the phrase “But wait, there’s more!” This famous tagline is forever linked to Ed Valenti, one of the most influential figures in...
William J. McCorkle
The Lamborghini-Driving Face of Real Estate Infomercial Fraud In the 1990s, few late-night infomercials were more jaw-dropping than those featuring William J. McCorkle. With flashy jewelry, rented Lamborghinis, private jets, and beachfront mansions, McCorkle and...
Don Lapre
The Rise and Fall of TV’s Tiny Classified Ad Millionaire If you stayed up late watching television in the 1990s, there’s a good chance you saw Don Lapre earnestly pitching his famous business kits. With his fast-talking delivery and rags-to-riches story,...
Richard Simmons
The Energetic Heart of Fitness Infomercials Long before workout apps and Instagram trainers, Richard Simmons was the face—and the heart—of home fitness. With his trademark curly hair, sparkly tank tops, and boundless energy, Simmons didn’t just sell exercise...
Suzanne Somers
From Sitcom Star to Infomercial Icon When most people hear the name Suzanne Somers, they instantly think of her role as the bubbly Chrissy Snow on Three’s Company. But beyond her sitcom fame, Somers carved out an unexpected second act as one of the most...
Vince Offer
The Unconventional Infomercial Pitchman Vince Offer, born Offer Shlomi in Beersheba, Israel, rose to fame as one of the most recognizable and controversial infomercial pitchmen in recent history. His unique blend of aggressive salesmanship, irreverent humor, and...
Matthew Lesko
Matthew John Lesko, born on May 11, 1943, is an American author and infomercial personality known for his flamboyant style and unique approach to marketing government grant information. Widely recognized as the "Question Mark Guy," Lesko has made a significant impact...
Tony Hoffman
Executive Producer Tony Hoffman played a significant role in shaping the infomercial industry during its golden era. His career in this unique form of advertising spanned several decades and left an indelible mark on the world of direct response marketing. Rise to...
Anthony Sullivan
Anthony Sullivan, often recognized as the face of OxiClean, has made a significant mark in the world of infomercials and direct response marketing. His journey from humble beginnings to becoming a household name is a testament to his skills in persuasion and product...
Tony Little
Revolutionizing Home Fitness with Enthusiasm and Innovation Tony Little, with his iconic blonde ponytail and enthusiastic "You can do it!" catchphrase, transformed the fitness industry through his captivating infomercials and innovative products. From overcoming...
Ron Popeil
The Visionary Pioneer Who Revolutionized the Infomercial Industry Ron Popeil was not just an entrepreneur; he was a revolutionary figure who single-handedly transformed the landscape of direct response marketing and infomercials. Born in 1935, Popeil's name became...
Billy Mays
The Most Memorable Infomercial Guy: Billy Mays When it comes to infomercials, no name resonates more with audiences than Billy Mays. Known for his booming voice, larger-than-life personality, and signature blue shirt, Mays became an icon in the world of direct...
Chuck Norris
Chuck Norris is a martial artist, actor, and television personality born in Ryan, Oklahoma in 1940. He is best known for his roles in action movies such as "Delta Force" and "Walker, Texas Ranger," and for his legendary martial arts skills. Norris began his martial...
Kathy Smith
Kathy Smith didn’t just ride the fitness infomercial wave — she helped create it. From bestselling VHS workouts to top-selling infomercial programs, here’s how she became one of the most trusted names in health and wellness.
Al Unser
Al Unser Sr.: The Calm, Credible Voice of Infomercial Trust When you think of infomercial pitchmen, names like Billy Mays or Vince Offer may come to mind — loud, flashy, in-your-face personalities. But in the 1990s and early 2000s, Al Unser Sr. brought...
Steve Dworman
In the world of direct response television (DRTV), few names carry as much weight as Steve Dworman . A trailblazer in the infomercial space since the 1980s, Dworman helped shape an industry that revolutionized how products are marketed, sold, and remembered. As the...
Bob Circosta
Bob Circosta didn’t just sell products — he created an industry. From the first-ever televised product pitch to decades of success on HSN and beyond, he’s one of DRTV’s most important pioneers.
Joan Collins
The Original Glamour Pitchwoman Who Helped Shape the Infomercial Era I. The Unexpected Queen of DRTV When you think of Joan Collins, you probably picture the glamorous Alexis Carrington from "Dynasty," draped in diamonds and dripping with drama. But what many forget...
Phil Swift
“That’s a lotta damage!” If you've spent even a minute on late-night TV, YouTube, or meme pages in the past decade, chances are you’ve come across the booming voice and over-the-top demonstrations of Phil Swift, co-founder of Flex Seal. From sawing a boat in...
Kevin Harrington
The Original Shark Who Perfected the Infomercial Pitch While many infomercial legends are known for their booming voices or flashy demonstrations, Kevin Harrington built a reputation as the businessman behind the scenes—the visionary who turned direct-response...
Ed Valenti
The Man Behind "But Wait, There's More!" If you’ve ever stayed up late watching infomercials, you’ve likely heard the phrase “But wait, there’s more!” This famous tagline is forever linked to Ed Valenti, one of the most influential figures in...
William J. McCorkle
The Lamborghini-Driving Face of Real Estate Infomercial Fraud In the 1990s, few late-night infomercials were more jaw-dropping than those featuring William J. McCorkle. With flashy jewelry, rented Lamborghinis, private jets, and beachfront mansions, McCorkle and...
Don Lapre
The Rise and Fall of TV’s Tiny Classified Ad Millionaire If you stayed up late watching television in the 1990s, there’s a good chance you saw Don Lapre earnestly pitching his famous business kits. With his fast-talking delivery and rags-to-riches story,...
Richard Simmons
The Energetic Heart of Fitness Infomercials Long before workout apps and Instagram trainers, Richard Simmons was the face—and the heart—of home fitness. With his trademark curly hair, sparkly tank tops, and boundless energy, Simmons didn’t just sell exercise...
Suzanne Somers
From Sitcom Star to Infomercial Icon When most people hear the name Suzanne Somers, they instantly think of her role as the bubbly Chrissy Snow on Three’s Company. But beyond her sitcom fame, Somers carved out an unexpected second act as one of the most...
Vince Offer
The Unconventional Infomercial Pitchman Vince Offer, born Offer Shlomi in Beersheba, Israel, rose to fame as one of the most recognizable and controversial infomercial pitchmen in recent history. His unique blend of aggressive salesmanship, irreverent humor, and...
Matthew Lesko
Matthew John Lesko, born on May 11, 1943, is an American author and infomercial personality known for his flamboyant style and unique approach to marketing government grant information. Widely recognized as the "Question Mark Guy," Lesko has made a significant impact...
Tony Hoffman
Executive Producer Tony Hoffman played a significant role in shaping the infomercial industry during its golden era. His career in this unique form of advertising spanned several decades and left an indelible mark on the world of direct response marketing. Rise to...
Anthony Sullivan
Anthony Sullivan, often recognized as the face of OxiClean, has made a significant mark in the world of infomercials and direct response marketing. His journey from humble beginnings to becoming a household name is a testament to his skills in persuasion and product...
Tony Little
Revolutionizing Home Fitness with Enthusiasm and Innovation Tony Little, with his iconic blonde ponytail and enthusiastic "You can do it!" catchphrase, transformed the fitness industry through his captivating infomercials and innovative products. From overcoming...
Ron Popeil
The Visionary Pioneer Who Revolutionized the Infomercial Industry Ron Popeil was not just an entrepreneur; he was a revolutionary figure who single-handedly transformed the landscape of direct response marketing and infomercials. Born in 1935, Popeil's name became...
Billy Mays
The Most Memorable Infomercial Guy: Billy Mays When it comes to infomercials, no name resonates more with audiences than Billy Mays. Known for his booming voice, larger-than-life personality, and signature blue shirt, Mays became an icon in the world of direct...
Chuck Norris
Chuck Norris is a martial artist, actor, and television personality born in Ryan, Oklahoma in 1940. He is best known for his roles in action movies such as "Delta Force" and "Walker, Texas Ranger," and for his legendary martial arts skills. Norris began his martial...