About Pitchman Arnold Morris
Arnold Morris is a name that echoes through the annals of infomercial history, known primarily for his incredible ability to sell kitchen gadgets, particularly knives. His most famous pitch was for the Ginsu knife, a product that became synonymous with the over-the-top, yet highly effective, style of infomercial salesmanship.
The Rise of Arnold as a Pitchman
Arnold Morris’s journey into the world of infomercials began in the 1970s when he took to the stage at trade shows, demonstrating kitchen products with unmatched enthusiasm. His skills were quickly noticed, and he became the face of the Ginsu knife infomercial, which debuted in 1978.
The Ginsu Phenomenon
The Ginsu knife infomercial was revolutionary for its time, and Morris’s energetic pitch played a significant role in its success. With phrases like “But wait, there’s more!” and demonstrations that included slicing through tin cans and then immediately cutting a tomato with ease, Morris captivated audiences.
The Ginsu infomercial set the standard for future direct response advertising, showcasing how a dynamic pitchman could transform a simple product into a must-have item.
Arnold’s Impact and Legacy
Arnold Morris’s impact on the world of infomercials is undeniable. His style became a template for many who followed in his footsteps. The Ginsu knives sold millions, proving that the right combination of product, pitchman, and marketing could turn an ordinary item into a cultural phenomenon. Morris’s legacy lives on in the world of direct response television, where his techniques are still emulated by modern pitchmen.
By understanding the significance of Arnold Morris and his contributions, we gain insight into the evolution of infomercials and the enduring power of a well-crafted sales pitch. His work remains a benchmark in the industry, demonstrating that charisma, showmanship, and a great product can change the game.
In 1999 he was featured the film Pitch People.
Arnold Morris’ Death
Arnold Morris died on Monday September 2, 2013. He is survived by his wife Phyllis of 43 years and his two sons Jeffrey Brandon and Kit Morris.
Additional Links
IMDb: Arnold Morris’ Profile
