by Infomercial | Feb 10, 2002 | DRTV Blog
It’s not too often that you hear of a product selling on television with a price point about $1,500, let alone through a short-form campaign. So you can imagine the excitement of The Warren Group Ltd. (formerly First Madison Communications Ltd.), an Austin,... by Infomercial | Feb 10, 2002 | DRTV Blog
The Internet is the perfect solution for the graying of America. But current dot-com television brand advertising doesn’t really address the senior market. It’s slick, MTV-style ads are geared toward a much younger and already Internet-savvy demographic. To reach the...