by Infomercial | Feb 19, 2026 | DRTV Blog
Direct Response Television has always rewarded discipline. It doesn’t care how beautiful your lighting was. It doesn’t care how famous your agency is. It doesn’t care how proud your creative team feels. It cares about response. That means when you build a DRTV... 
by Infomercial | Feb 17, 2026 | DRTV Blog
Let me say the quiet part out loud: most infomercial scripts don’t fail because the product is bad. They fail because the script never earns belief. Long-form DRTV is not a “video with some selling.” It’s a performance-driven sales system. Your script must build... 
by Infomercial | Feb 16, 2026 | DRTV Blog
When people say “infomercial,” they usually picture late-night TV, loud graphics, and a pitchman promising the impossible. That’s the parody version. The real story is more useful—and a lot more interesting. Long-form direct response was built to solve a simple... 
by Infomercial | Feb 16, 2026 | DRTV Blog
If you worked in direct response when infomercials were still treated like the “overnight fringe,” you remember the atmosphere: fast growth, real opportunity, and a steady drumbeat of skepticism—especially from regulators and the broader ad world. That pressure... 
by Infomercial | Feb 10, 2026 | DRTV Expert
How Direct Response Television Became a Brand-Building Engine Originally published in Target Marketing Magazine, 2003By Jim Warren Not long ago, suggesting direct response television (DRTV) as a legitimate brand marketing tool was enough to raise eyebrows in most...