Author: Infomercial
The Infomercial That Flopped: Why the iGrow Hair Growth System Failed to Deliver
In the world of direct response television, few categories are more competitive—or more scrutinized—than hair loss…
From Cord Cutting to Subscription Fatigue: Why Viewers Are Canceling Streaming Services
Not long ago, cord cutting was the smart way to escape expensive cable TV. Fed up with bloated…
Proactiv: The Acne Solution That Became a Billion-Dollar Skincare Empire
In the world of direct-response marketing, few products have achieved the legendary success of Proactiv. More…
The Power of the Reel: How Short-Form Video is Revolutionizing Grassroots Influencer Marketing
Short-form video content has taken over the digital landscape — and with it, a new era…
Clap On, Clap Off: The Clapper Awakens
It was 1984—a year of big hair, synthpop, and even bigger ideas. Somewhere in a…