by Infomercial | Feb 8, 2026 | DRTV Blog
Short-form TikTok ads didn’t invent direct response. They inherited it. What looks new—fast cuts, vertical video, creator-style delivery—is built on principles that powered infomercials long before TikTok existed. The campaigns that convert today are not viral... 
by Infomercial | Feb 7, 2026 | DRTV Blog
For decades, infomercials were the most unforgiving proving ground in marketing. There was nowhere to hide. Media ran. Phones rang—or they didn’t. Inventory moved—or it piled up. Revenue was the only scoreboard that mattered. This list isn’t about cultural nostalgia... 
by Infomercial | Feb 7, 2026 | DRTV Expert
For years, marketers have tried to draw a clean line between brand advertising and Direct Response. Brand builds awareness. Direct Response drives action. One is about perception, the other about performance. That distinction may have made sense decades ago. It... 
by Infomercial | Feb 6, 2026 | DRTV Expert
In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jim Warren, founder of Infomercial.com and one of the most respected voices in direct response and infomercial marketing. With decades of experience spanning traditional DRTV, long-form... 
by Infomercial | Feb 6, 2026 | DRTV Expert
For decades, infomercials have been the on-ramp for everyday people with a good idea and no clear path to market. From kitchen gadgets to fitness products to household problem-solvers, DRTV has long been the bridge between invention and scale. What’s changed in 2026...