Author: Infomercial
Pro Tips for Making Short-Form Commercials That Actually Convert
Short-form commercials—typically 15, 30, or 60 seconds—are the workhorses of modern direct response. They’re quick,…
What DRMetrix’s 2025 Projections Mean for the Future of Performance-Based Television
If you work in DRTV, you already know the rules are always changing. But thanks…
The Legacy of Response Magazine: Chronicling the Golden Era of Direct Response
Before there were algorithm-driven ad platforms, influencer dashboards, and pixel-based attribution models, there was something…
From Infomercials to Influencers: How the Pitch Evolved, but the Psychology Stayed the Same
The Modern Influencer: A New Face for an Old Strategy Today’s marketing landscape is flooded…
AI and the Future of Infomercials: A New Era of Persuasion
Infomercials have come a long way since the days of Ron Popeil’s pocket fisherman and…