by Infomercial | Jul 7, 2025 | DRTV Blog
Short-form commercials—typically 15, 30, or 60 seconds—are the workhorses of modern direct response. They’re quick, efficient, and everywhere: TV, OTT, YouTube pre-roll, TikTok, Reels, even Amazon video ads. But here’s the catch: short doesn’t mean... 
by Infomercial | Jul 7, 2025 | DRTV Blog
If you work in DRTV, you already know the rules are always changing. But thanks to the latest DRMetrix 2025 Projections, we now have a fresh, data-backed view of how the industry is evolving—and where the biggest opportunities lie. The report is based on a... 
by Infomercial | Jul 7, 2025 | DRTV Blog
Before there were algorithm-driven ad platforms, influencer dashboards, and pixel-based attribution models, there was something else guiding the direct response industry: Response Magazine. For over two decades, Response served as the beating heart of... 
by Infomercial | Jul 6, 2025 | DRTV Blog
The Modern Influencer: A New Face for an Old Strategy Today’s marketing landscape is flooded with influencers. Scroll through TikTok or Instagram and you’ll see creators seamlessly blending content and commerce, pitching everything from skincare serums to fitness... 
by Infomercial | Jul 5, 2025 | DRTV Blog
Infomercials have come a long way since the days of Ron Popeil’s pocket fisherman and Suzanne Somers’ ThighMaster. But as we step further into the 2020s, a new force is redefining how products are pitched: artificial intelligence. AI isn’t just supporting the...