by Infomercial | Jul 5, 2025 | DRTV Blog
By 2027, over 19% of the U.S. population will be 65 or older – that’s a massive market with unique needs and preferences! As savvy marketers, we can’t afford to overlook this growing demographic. But here’s the kicker – reaching seniors... ![The Top 5 Infomercial Videos of All Time [Videos]](https://i0.wp.com/infomercial.com/wp-content/uploads/2025/07/video-2562034_1280.jpg?resize=1080%2C675&ssl=1)
by Infomercial | Jul 5, 2025 | DRTV Blog
1️⃣ Billy Mays – OxiClean Billy Mays was the king of infomercials, and OxiClean was arguably his most famous product. His enthusiastic delivery and catchphrases made this spot legendary. 2️⃣ The ShamWow Vince Offer’s unforgettable energy, rapid-fire pitch,... 
by Infomercial | Jul 5, 2025 | DRTV Blog
Introduction The landscape of direct response television (DRTV) has dramatically evolved from the late-night infomercials of the past. In 2025, successful DRTV campaigns require agencies that understand both traditional television advertising and modern digital... 
by Infomercial | Jul 5, 2025 | DRTV Blog
Introduction In the world of television advertising, few formats are as distinctive and memorable as the infomercial. These extended commercials have become a cultural phenomenon, introducing millions of viewers to products they never knew they needed while creating a... 
by Infomercial | Mar 21, 2025 | DRTV Blog
A Champion in the Ring and on the Screen George Foreman, the two-time heavyweight champion of the world whose name became synonymous with one of the best-selling kitchen appliances in history, has passed away at the age of 76. While many remember him for his...