Another Sign That Streaming is Taking Over

Another Sign That Streaming is Taking Over

Subscription-based television services offered in the United States, which typically include cable, satellite are facing significant challenges, as they have lost 1.62 million subscribers in the second quarter of 2024. This loss marks the tenth consecutive quarter of...
The Top 10 Most Successful Infomercials of All Time

The Top 10 Most Successful Infomercials of All Time

There have been countless infomercials produced over the years, but here are ten that are widely regarded as some of the most successful and memorable: George Foreman Grill – This infomercial featuring the former heavyweight champion George Foreman was a massive...

Advertising Agencies Finally Begin to Embrace DRTV

It’s not too often that you hear of a product selling on television with a price point about $1,500, let alone through a short-form campaign. So you can imagine the excitement of The Warren Group Ltd. (formerly First Madison Communications Ltd.), an Austin,...

Use Direct Response to Reach Seniors

The Internet is the perfect solution for the graying of America. But current dot-com television brand advertising doesn’t really address the senior market. It’s slick, MTV-style ads are geared toward a much younger and already Internet-savvy demographic. To reach the...