The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made national and international headlines. What is certain is that Billy’s untimely passing has been headlines, what isn’t certain is that it mean for his family the those that own the products and infomercials portraying the likeness of … [Read more...] about What is the future of the Billy Mays Infomercials?
Archives for June 2009
Billy Mays Without a doubt Billy Mays helped the recent Infomercial industry rebound. Our industry has experienced great success lately, due to the current economy in part; however you have to give the pitchmen credit…good or bad. I’ve seen several posts today stating that “now the guy from Shamwow has it all to himself”. What a terrible mistake to put Vince and Billy in … [Read more...] about What Billy Mays did for the Infomercial!
Dilbert joins the infomercial producers association? Even Dilbert knows you can’t just “throw something against the screen and expect it to work”. Over the years I have been surprised by what works and what doesn’t. One key finding is that all successful infomercials follow the same rule of thumb. Hook, CTA, USP and Offer. Each of these should be strategic in nature and … [Read more...] about Dilbert says it’s too early for an infomercial?
Billy Mays For President Good for Billy and good for the industry because Billy is a great guy and projects a good image for our industry. Billy has become his own brand and we wonder what type of brand elasticity Billy Mays has. As we all know when something is a fad or becomes trendy they tend to go the way of Arthur Fonzarelli in his now infamous Happy Day’s episode, … [Read more...] about Billy Mays Is Everywhere!