by Jim Warren | Sep 30, 2019 | DRTV Blog
In the 1990’s, only the most self-assured brand managers possessed the courage to suggest an infomercial or direct response television (DRTV) for a brand marketing campaign. Due to the strong images of hard-sell pitches for questionable products ranging from psychic... by Jim Warren | Sep 27, 2019 | DRTV Blog
Whether you are defending a brand’s dominate market position or seeking to attain it, direct response is relevant to your future. You may decide to explore it now or later, but what if your competition explores it first? These days, people want things right now....