In the 1990's, only the most self-assured brand managers possessed the courage to suggest an infomercial or direct response television (DRTV) for a brand marketing campaign. Due to the strong images of hard-sell pitches for questionable products ranging from psychic readings to spray-on hair – images that remain closely associated with the medium to this day – stewards of … [Read more...] about Not Your Father’s Direct Response
Archives for September 2019
Using Direct Response to Build Your Brand
Whether you are defending a brand’s dominate market position or seeking to attain it, direct response is relevant to your future. You may decide to explore it now or later, but what if your competition explores it first? These days, people want things right now. If they have a need or want – especially a want - they don’t tolerate fulfillment delays. This includes everything … [Read more...] about Using Direct Response to Build Your Brand