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Turning the Page on Magazines
Turning the Page on Magazines Print magazine advertising may be down, but it’s far from out. Though unlikely to ever come close to matching its pre-internet glory years, print magazine advertising has been staging a bit of a renaissance in recent years, as CMOs and brand managers realize it can be an effective way to…
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The Top Three Infomercial Beginner Mistakes to Avoid
Making a profit through Direct Response advertising means paying close attention to the pennies and … Read more
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Is Direct Response Right for You?
The answer is a very definite “maybe.” Direct Response, like every other form of advertising has … Read more
