Another Sign That Streaming is Taking Over

Another Sign That Streaming is Taking Over

Subscription-based television services offered in the United States, which typically include cable, satellite are facing significant challenges, as they have lost 1.62 million subscribers in the second quarter of 2024. This loss marks the tenth consecutive quarter of...
How Ronald Reagan Birthed the Infomercial Era

How Ronald Reagan Birthed the Infomercial Era

When Ronald Reagan took office in 1981, his administration made the policy changes for commercial deregulation. This change had a profound and long lasting impact on the direct-to-consumer advertising industry. As someone who has spent a lifetime in direct response...