by Infomercial | Jul 13, 2025 | DRTV Blog
In the golden age of infomercials, where late-night television was cluttered with shouty pitchmen, miracle gadgets, and dubious self-help gurus, one campaign stood out—not for selling a real product, but for not being real at all. In 1999, director Paul... 
by Infomercial | Jul 13, 2025 | DRTV Blog
From Infomercials to Influencers: A Direct Response Revolution In the 1990s, infomercials were the kings of late-night television. Think Tony Robbins, Ron Popeil, and Susan Powter—charismatic personalities who blended entertainment and sales into 30-minute programming... 
by Infomercial | Jul 13, 2025 | DRTV Blog
The Kardashians and Infomercials Through the Generations When most people think of the Kardashians, they picture red carpets, reality TV, and influencer deals—but few realize how closely the family’s rise mirrors the evolution of infomercials and direct response... 
by Jim Warren | Jul 12, 2025 | DRTV Blog
When cord-cutting first emerged as an alternative to traditional cable, it promised to be a cheaper and more flexible way to consume entertainment. No longer tied to expensive cable packages, consumers rejoiced in the freedom to choose what they wanted to watch and... 
by Infomercial | Jul 12, 2025 | DRTV Blog
Whatever Happened to the 80s Infomercial Stars? Where Are They Now—and Are They Still Millionaires? Ah, the 1980s. Big hair, neon leg warmers, and late-night TV ruled by the kings and queens of infomercials. They were larger-than-life personalities who turned...