Month: July 2025
Clap On, Clap Off: The Clapper Awakens
It was 1984—a year of big hair, synthpop, and even bigger ideas. Somewhere in a…
Pro Tips for Making Short-Form Commercials That Actually Convert
Short-form commercials—typically 15, 30, or 60 seconds—are the workhorses of modern direct response. They’re quick,…
What DRMetrix’s 2025 Projections Mean for the Future of Performance-Based Television
If you work in DRTV, you already know the rules are always changing. But thanks…
The Legacy of Response Magazine: Chronicling the Golden Era of Direct Response
Before there were algorithm-driven ad platforms, influencer dashboards, and pixel-based attribution models, there was something…
Buy Now, Pay Later: How Affirm, Klarna & PayPal Are Revolutionizing Direct Response Marketing
In the golden era of infomercials, one phrase consistently sealed the deal: “Three easy payments…