by Jim Warren | Jul 6, 2025 | DRTV Blog
There was a time—not long ago—when QR codes were a punchline. A clunky tech fad that marketers stuck on the corner of a poster or a brochure and forgot about. But COVID changed all that. Now? QR codes are one of the most powerful tools in the performance marketer’s... 
by Jim Warren | Jul 6, 2025 | DRTV Blog
The Birth of DRTV: When the Pitch Hit the Screen Direct Response Television took off in the early ’80s thanks to deregulated airtime and a growing cable landscape. Back then, brand advertisers were chasing impressions and market share. DRTV marketers? We were chasing... 
by Infomercial | Jul 6, 2025 | DRTV Blog
The Modern Influencer: A New Face for an Old Strategy Today’s marketing landscape is flooded with influencers. Scroll through TikTok or Instagram and you’ll see creators seamlessly blending content and commerce, pitching everything from skincare serums to fitness... 
by Jim Warren | Jul 6, 2025 | DRTV Blog
I. The Trap of Vanity Metrics Let’s get something straight: impressions don’t equal impact. For too long, marketers have been lured into the illusion that reach is a reliable proxy for results. We’ve been told that if a million people saw your ad, that’s... 
by Infomercial | Jul 5, 2025 | DRTV Blog
Infomercials have come a long way since the days of Ron Popeil’s pocket fisherman and Suzanne Somers’ ThighMaster. But as we step further into the 2020s, a new force is redefining how products are pitched: artificial intelligence. AI isn’t just supporting the...