Month: July 2025
Scan to Convert: How QR Codes Reshaped TV and Direct Mail in a Post-COVID World
There was a time—not long ago—when QR codes were a punchline. A clunky tech fad…
From Midnight Madness to Multichannel Metrics: The Evolution of DRTV Advertising and Media Buying
The Birth of DRTV: When the Pitch Hit the Screen Direct Response Television took off…
From Infomercials to Influencers: How the Pitch Evolved, but the Psychology Stayed the Same
The Modern Influencer: A New Face for an Old Strategy Today’s marketing landscape is flooded…
Beyond the Vanity: Why Impressions Don’t Matter in Direct Response Marketing
I. The Trap of Vanity Metrics Let’s get something straight: impressions don’t equal impact. For…
AI and the Future of Infomercials: A New Era of Persuasion
Infomercials have come a long way since the days of Ron Popeil’s pocket fisherman and…