by Jim Warren | Jul 5, 2025 | DRTV Blog
Since 2002, I’ve been at the forefront of a marketing revolution that has transformed how brands connect with consumers and drive results. I call it Direct-to-Brand (D2B) marketing, and it’s been the cornerstone of my work for over two decades. Today, I... 
by Jim Warren | Jul 5, 2025 | DRTV Blog
When I think back to the golden age of infomercials, it’s impossible not to be struck by the incredible array of products that captivated audiences and became household names. As someone who had the privilege of being deeply involved in this unique form of... 
by Jim Warren | Jul 5, 2025 | DRTV Blog
Back in 1998, I had the opportunity to work on a direct response infomercial that would make waves across the globe. The product? Brenda Dykgraaf’s “Lean Leg Machine.” The campaign was an exciting blend of fitness, celebrity, and international appeal—a true testament... 
by Jim Warren | Jul 5, 2025 | DRTV Blog
Direct Response TV (DRTV) might not be as flashy as the latest social media trends, but it’s a marketing powerhouse that’s stood the test of time. In a world where instant results matter more than ever, DRTV offers a direct line to consumers, prompting them to take... 
by Infomercial | Jul 5, 2025 | DRTV Blog
By 2027, over 19% of the U.S. population will be 65 or older – that’s a massive market with unique needs and preferences! As savvy marketers, we can’t afford to overlook this growing demographic. But here’s the kicker – reaching seniors...