Month: July 2025
Direct Response Marketing for Seniors in 2025: A Comprehensive Guide
By 2027, over 19% of the U.S. population will be 65 or older – that’s…
The Rise of Cable Television and Its Impact on Infomercials
I had the privilege of witnessing the transformation of the direct response advertising industry during…
![The Top 5 Infomercial Videos of All Time [Videos]](https://infomercial.com/wp-content/uploads/2025/07/video-2562034_1280.jpg)
The Top 5 Infomercial Videos of All Time [Videos]
1️⃣ Billy Mays – OxiClean Billy Mays was the king of infomercials, and OxiClean was arguably his most…
The Best DRTV Agencies to Create Modern Infomercials in 2025
Introduction The landscape of direct response television (DRTV) has dramatically evolved from the late-night infomercials…
What is an Infomercial? The Complete Guide to Understanding Direct Response Television
Introduction In the world of television advertising, few formats are as distinctive and memorable as…