Month: September 2025
The Psychology of Direct Response Copywriting: Why We Can’t Resist the Call to Act
The Psychology of Direct Response Copywriting: Why We Can’t Resist the Call to Act If…
How AOL’s Free Trial CDs Became the Infomercial of the Internet Age
How AOL’s Free Trial CDs Became the Infomercial of the Internet Age If you lived…
When Improv Sells: What “Whose Line” Gets Right About Infomercials
Whose Line’s “Infomercial” game accidentally maps the perfect DRTV formula: name the problem, show the…