by Jim Warren | Feb 26, 2026 | DRTV Blog
There was a very specific sound to 2008 at 1:17 a.m. The hum of a plasma TV. The blue glow of a cable box. And a voice—overly enthusiastic, slightly breathless—promising that your life was about to get dramatically easier for three easy payments of $19.95. Before... 
by Infomercial | Feb 19, 2026 | DRTV Blog
Direct Response Television has always rewarded discipline. It doesn’t care how beautiful your lighting was. It doesn’t care how famous your agency is. It doesn’t care how proud your creative team feels. It cares about response. That means when you build a DRTV... 
by Infomercial | Feb 17, 2026 | DRTV Blog
Let me say the quiet part out loud: most infomercial scripts don’t fail because the product is bad. They fail because the script never earns belief. Long-form DRTV is not a “video with some selling.” It’s a performance-driven sales system. Your script must build... 
by Jim Warren | Feb 16, 2026 | DRTV Blog
Vogue’s premise — “Gen Z broke the marketing funnel” — is directionally right, but the framing is a little theatrical. What the article really describes is this: the neat, linear AIDA-style journey no longer matches reality when discovery, evaluation, and purchase... 
by Infomercial | Feb 16, 2026 | DRTV Blog
When people say “infomercial,” they usually picture late-night TV, loud graphics, and a pitchman promising the impossible. That’s the parody version. The real story is more useful—and a lot more interesting. Long-form direct response was built to solve a simple...