by Infomercial | Feb 16, 2026 | DRTV Blog
If you worked in direct response when infomercials were still treated like the “overnight fringe,” you remember the atmosphere: fast growth, real opportunity, and a steady drumbeat of skepticism—especially from regulators and the broader ad world. That pressure... 
by Jim Warren | Feb 14, 2026 | DRTV Blog
When I watched the “Did AI Do That?” commercial from MNTN during the Super Bowl, I didn’t see a stunt. I saw a shift. Featuring Jaleel White — cleverly echoing his famous catchphrase — the ad wasn’t really asking whether artificial intelligence created the commercial.... 
by Jim Warren | Feb 12, 2026 | DRTV Expert
If you’ve spent any real time in direct response television, you already know something many digital marketers are just now learning: Impressions don’t matter. They never did. In the DRTV world, we didn’t measure success by how many households our spot theoretically... 
by Jim Warren | Feb 12, 2026 | DRTV Blog
As someone who’s been in the trenches of content creation for years, I’ve seen firsthand the transformative power of bringing video production in-house. I’ve helped multiple companies scale their content output by building internal production studios...
