by Infomercial | Feb 10, 2026 | DRTV Expert
How Direct Response Television Became a Brand-Building Engine Originally published in Target Marketing Magazine, 2003By Jim Warren Not long ago, suggesting direct response television (DRTV) as a legitimate brand marketing tool was enough to raise eyebrows in most... 
by Jim Warren | Feb 10, 2026 | DRTV Blog
In the late 1990s, most people thought they understood what an infomercial was. If you worked in DRTV, you were expected to sell products—fitness equipment, kitchen gadgets, skin creams—nothing more, nothing less. But I believed the format could do something bigger.... 
by Infomercial | Feb 8, 2026 | DRTV Blog
Short-form TikTok ads didn’t invent direct response. They inherited it. What looks new—fast cuts, vertical video, creator-style delivery—is built on principles that powered infomercials long before TikTok existed. The campaigns that convert today are not viral... 
by Infomercial | Feb 7, 2026 | DRTV Blog
For decades, infomercials were the most unforgiving proving ground in marketing. There was nowhere to hide. Media ran. Phones rang—or they didn’t. Inventory moved—or it piled up. Revenue was the only scoreboard that mattered. This list isn’t about cultural nostalgia... 
by Infomercial | Feb 7, 2026 | DRTV Expert
For years, marketers have tried to draw a clean line between brand advertising and Direct Response. Brand builds awareness. Direct Response drives action. One is about perception, the other about performance. That distinction may have made sense decades ago. It...