by Infomercial | Feb 6, 2026 | DRTV Expert
In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Jim Warren, founder of Infomercial.com and one of the most respected voices in direct response and infomercial marketing. With decades of experience spanning traditional DRTV, long-form... 
by Infomercial | Feb 6, 2026 | DRTV Expert
For decades, infomercials have been the on-ramp for everyday people with a good idea and no clear path to market. From kitchen gadgets to fitness products to household problem-solvers, DRTV has long been the bridge between invention and scale. What’s changed in 2026... 
by Jim Warren | Feb 6, 2026 | DRTV Blog
Direct Response Television has been declared “dead” more times than almost any other marketing channel. And yet, decade after decade, it continues to adapt, reappear, and—quietly—produce results when other channels plateau. The future of DRTV isn’t about nostalgia,... 
by Jim Warren | Feb 1, 2026 | DRTV Expert
For a long time, the word infomercial carried baggage. Say it out loud and people pictured miracle cures, exaggerated promises, and breathless announcers selling solutions that sounded too good to be true. Somewhere between late-night TV and pop-culture parody,... 
by Jim Warren | Feb 1, 2026 | DRTV Expert
Every few years, someone announces the end of television advertising. And every few years, Direct Response TV quietly keeps delivering results. Instead of repeating the same talking points, this article does something different. It connects the dots — and points you...