by Jim Warren | Oct 13, 2003 | DRTV Blog
Target Marketing Magazine Not long ago, only the most self-assured brand managers dared suggest direct response television (DRTV) for brand marketing campaigns. Due to enduring images of hard-sell pitches for questionable products ranging from psychic readings to... by Jim Warren | Sep 29, 2003 | DRTV Blog
DMA Newsletter Veterans of DRTV understand the laws of pricing like Gloucester fishermen know the bottom of the sea – with or without a map, they can tell you instinctively when you’re fishing in deep and dangerous waters. Therefore, it’s generally wise to heed the... by Jim Warren | May 14, 2003 | DRTV Blog
The demographic picture of our nation is changing rapidly with the growth of the 50-plus age category. The 50-plus demographic will represent 45 percent of the population by 2015, according to a recent AARP report. Fifty-plus consumers have been in the work force a... by Jim Warren | Dec 6, 2002 | DRTV Blog
Now is the time for the home health products industry to employ direct response marketing for their products and services. The reasons are simple: The media landscape is becoming increasingly fragmented – and it is therefore more challenging than ever before to... by Jim Warren | Oct 15, 2002 | DRTV Blog
With occupancy rates sagging (around 60%) and an unpredictable economy, it may be time for hotel organizations to consider a direct marketing approach. In uncertain times, direct marketing thrives. Its ability to allow marketers to better understand customer habits,...