by Jim Warren | Oct 15, 2002 | DRTV Blog
With occupancy rates sagging (around 60%) and an unpredictable economy, it may be time for hotel organizations to consider a direct marketing approach. In uncertain times, direct marketing thrives. Its ability to allow marketers to better understand customer habits,... by Jim Warren | Sep 9, 2002 | DRTV Blog
Over the course of your career, you have probably benefited from a successful marketing campaign. Whether it is a commercial that the home office funds to generate awareness for the company, or the Yellow Pages listing that you pay for our of your own pocket,...