by Jim Warren | Feb 10, 2026 | DRTV Blog
In the late 1990s, most people thought they understood what an infomercial was. If you worked in DRTV, you were expected to sell products—fitness equipment, kitchen gadgets, skin creams—nothing more, nothing less. But I believed the format could do something bigger.... 
by Jim Warren | Feb 6, 2026 | DRTV Blog
Direct Response Television has been declared “dead” more times than almost any other marketing channel. And yet, decade after decade, it continues to adapt, reappear, and—quietly—produce results when other channels plateau. The future of DRTV isn’t about nostalgia,... 
by Jim Warren | Feb 1, 2026 | DRTV Expert
For a long time, the word infomercial carried baggage. Say it out loud and people pictured miracle cures, exaggerated promises, and breathless announcers selling solutions that sounded too good to be true. Somewhere between late-night TV and pop-culture parody,... 
by Jim Warren | Feb 1, 2026 | DRTV Expert
Every few years, someone announces the end of television advertising. And every few years, Direct Response TV quietly keeps delivering results. Instead of repeating the same talking points, this article does something different. It connects the dots — and points you... 
by Jim Warren | Sep 26, 2025 | DRTV Blog
The Psychology of Direct Response Copywriting: Why We Can’t Resist the Call to Act If you’ve ever picked up the phone after hearing “call now,” or clicked “buy now” because the timer was running out, you’ve felt the pull of direct response copywriting. It isn’t an...