Author: Jim Warren
Scan to Convert: How QR Codes Reshaped TV and Direct Mail in a Post-COVID World
There was a time—not long ago—when QR codes were a punchline. A clunky tech fad…
From Midnight Madness to Multichannel Metrics: The Evolution of DRTV Advertising and Media Buying
The Birth of DRTV: When the Pitch Hit the Screen Direct Response Television took off…
Beyond the Vanity: Why Impressions Don’t Matter in Direct Response Marketing
I. The Trap of Vanity Metrics Let’s get something straight: impressions don’t equal impact. For…
The Science of Cha-Ching: Revolutionizing Brand Marketing with Direct Response
Since 2002, I’ve been at the forefront of a marketing revolution that has transformed how…
Iconic Infomercial Products: 25 of the Most Memorable TV Pitchman Hits
When I think back to the golden age of infomercials, it’s impossible not to be…