Author: Jim Warren
The Science of Cha-Ching: Revolutionizing Brand Marketing with Direct Response
Since 2002, I’ve been at the forefront of a marketing revolution that has transformed how…
Iconic Infomercial Products: 25 of the Most Memorable TV Pitchman Hits
When I think back to the golden age of infomercials, it’s impossible not to be…
The Lean Leg Machine: A 1998 Direct Response Success Story
Back in 1998, I had the opportunity to work on a direct response infomercial that…
Why Building an In-House Production Studio Is a Game-Changer for Your Business
As someone who’s been in the trenches of content creation for years, I’ve seen firsthand…
A Simple Guide to Direct Response TV and the Top Agencies You Should Know
Direct Response TV (DRTV) might not be as flashy as the latest social media trends,…